At the tactical level, you just find the content that you need and you implement the steps. If it’s a tactic you’re committed to, then you spend the money to get the content, but really there’s a lot of free content out there that you can use.
If you’re a beginner you’re mainly concerned with tactics, and you should, because when you’re a beginner you have no idea what to do. Tactics help you get started. You try different tactics and see what works and what doesn’t, and you start gaining skills and learning how to deploy those tactics quicker.
But once you move up from complete novice, you have to move toward strategic level thinking in order to be more effective. On a higher level, you become more experienced in knowing what tactics are more likely to work, you’ll have a peer group to affirm that strategy, and you’ll understand the market better.
This is a huge shift in thinking because no longer do you think, I’ll scour youtube and some blogs to find interesting marketing ideas to try this week. Leadpages has grown exponentially each quarter though one strategy: Paid advertising to their podcast – getting podcast guests and partnering with those guests as affiliates to webinars. That’s it. That’s a total of 2 main tactics (3 if you count ads, but ads aren’t their focus) which are podcasts and webinars.
That’s the same strategy we’ll be using at Fuzed. Will I care about marketing infographics or pinterest? No.
A lot of marketers give me the advice, “you need to get your product or service in front of people – you need to get in front of people”.
I’ve been told that a person generally won’t purchase, consume or really care about something until you’ve been exposed to it seven times. Now, I don’t really want to send a cold email to someone seven times bugging them to buy my product. Like, doesn’t that annoy them?
As I was thinking this, 2Chainz came on the radio and I remembered I used to hate 2Chainz when he first came out. I thought he was stupid, his name was stupid, and why does he have two long dreads when he looks like he’s about to start balding. But he’s just been played on the radio, and overtime I began to like his rap features and that song, “Fedz Watchin”, it slaps.
The same way I was exposed to 2Chainz music, I need to expose my product/service to others. Am I going to bug them ‘till they buy? No. But I’ll offer value any way I can and I’ll keep trying to start a dialogue with them. They might not respond or respond dully but I’ll continue it even if it’s a one-way dialogue.
Nowadays, Podcasting is all the rage. So to be helpful, Jake Hower of Fuzed created an in-depth 5 part video series that goes into everything you need to know to get your podcasting set up.
Video 1: Jake outlines an introduction to Podcasting and what it's all about
Video 2: Jake tells us why we should podcast, why its growing, and what results you can get out of it.
We all know we need to begin systemizing. But when we think about creating a system we get paralyzed because we're trying to create the most efficient system, namely we're afraid of doing double work.
I get trapped trying to figure out the most efficient process, or the best tool for the job when what I really need is a simple system.
The problem with a simple system is that its not streamlined and we end up entering data into multiple simple systems. But that's okay! Don't be afraid of doing double work.
We're also afraid that if we set up a system, it might suck, we might end up not using it and wasting a couple hours setting up something that we end up not using. This is also okay.
Setting up systems and trying them is how we develop sleek streamlined systems and figure out the best tools. I use both Google Keep and Evernote for notetaking, and this works well for me. Google Keep is a much faster app, and Evernote is much better for compiling. If I didn't try both I would have never known that this could work for me, I would just think "Hmmm I should just do more research to figure out what is the best notetaking software".
I used to never use a calendar or planner. I think it was because I felt trapped by committing myself to a certain date, and what if something really fun came up on that date. So I always made plans saying maybe and did things spontaneously. Soon, it felt like part of my personality, to never plan, and just take action on the whim.
But now, because of business, I have to use a calendar. I can’t miss a meeting. Missing a meeting is a horrible reflection of your reliability: the most important characteristic of a first impression.
Seems easy right? Google Calendar.
No. I have 4 email addresses each with their own calendar..and how do i manage a work calendar and a personal calendar.
It took me a day to build up the will power and learn to sync all of this. Actually, its pretty easy for personal accounts, you go to your calendar settings and set the permissions.
Sebastian Marshall posed the question: how do we choose better projects?
I couldn’t think of anything practical aside from mundane answers like, “well it depends on the particular person and what they value in a project”.
So I thought more abstract, and came up with not an answer, but an economic perspective.
A person posing this question probably has a lot of opportunities in front of them and difficulty deciding amongst the complexities of the factors that go into choosing a worthwhile project. However, there are a lot of opportunities in our lives that when we see it, we see that it’s a no brainer decision to choose that project. These no-brainer projects exist and are abundant, because there are an unlimited ways to create value in the world. So theoretically, as a person’s project abundance/opportunity approaches infinity, there is also an infinite amount of no-brainer, huge win projects.
Take for example the difference between me, a celebrity like lil-wayne, and then… for example... Elon Musk. The difference in project opportunity between me and Lil-wayne is huge. So if I increased my project opportunity to equal Lil Wayne's, I would maybe have 20 more huge win, no brainer projects than I do right now. At the same time, Lil Wayne’s project abundance is very little compared to Elon Musk. If Lil Wayne increased his project opportunity to Elon Musk’s level, he would more than 10x the amount of huge win, no-brainer projects that are available to him on the table.
As creatives, there’s a feeling of disconnect between our minds (thoughts, ideas) and their acceptance. How can people not see how good our ideas are? And this is the ultimate challenge, because success is so dependent on our ideas and the usage of those ideas.
A study from Cornel found this:
These four points are super interesting in of themselves, but the third one caught my attention.
"Objective evidence shoring up the validity of a creative proposal does not motivate people to accept it."
The amount of business specific projects we can work on is already a lot, let alone widening the scope to the amount of things we want to work on in our lives. With so many things, how can we choose the ones most impactful?
Well let’s start with what not to do. What we shouldn’t do is sit back and not care because with this approach we’ll just end up with life controlling us instead of the other way around.
A widely known universal truth is “balance is the key to life”, and I think that piece of wisdom is a good place to start. In a general sense there are four areas in our lives that we are constantly balancing: health, relational, spiritual, and financial. You could get deeper into categorizing these areas, for example, relational can be categorized into family, friends, acquaintances, romance etc. But I’m not going to get into that.
Basically, a holistic life includes a balance of the four areas, and an average person can do well setting an equilibrium of 25% health, 25% relational, 25% spiritual, and 25% financial. Of course in the real world no one has it balanced like this, and definitely not all the time. I think, as we’re choosing what projects to work on, we should be keenly aware of what areas of life we want to work on first and be deliberate about skewing the percentage of that area higher than other areas.
So, for a while I was in finance mode, and really just heads-down carrying out tasks day after day to try to get business moving forward. Then I read Gateless by Sebastian Marshall where he says there’s no difference between biology and cognition. At the same time I was really interested in biohacking and following Dave Asprey’s Bulletproof stuff. So I deliberately skewed back on working on finances and skewed up on health knowing that if I increased my health I would increase my productivity in the long term leading to more finances.
When you act in any kind of non-conforming way, you tend to get a lot of skepticism and doubt from your friends. When I tell my friends about the path I want to choose, or that I believe in doing things a certain way (entrepreneurship, one-set workouts, bulletproof diet, bitcoin, conferences, going nomadic, credit card game) and they tell me that its risky, illogical, arrogant. Given my context and research, i know I'm right, and all I want to do is to prove them wrong.
One day I’ll show them, I think to myself, One day they’ll get that I was right all along. Unfortunately, in most cases, proving my friends wrong is almost always disappointing. I put in all this effort and energy…emotion and when I finally build up a case to bring to my friend, what do I get? Sometimes denial, “Oh what? I never said that”. As I press on they deny a little less, “I said that yeah, but what I meant was actually…"
Sometimes I get deflection; my friend will just change the subject of the conversation, or they’ll get really tired all of a sudden are no longer able to pay attention.
Surprisingly, I do get the answer I'm looking for quite often. But even when I finally get to hear, “Yeah Lawrence, you were right man, I shouldn’t have doubted you”, its not satisfying. I'm not going to try to make it more satisfying either by gloating in their face, so I just accept their reply and continue the conversation. And in that moment I feel that there should be something more, because a simple admittance does not make up for the years of sweat and tears I poured in to trying to prove them wrong.
And you should keep that in mind while you grind too. There’s plenty of good reasons to work hard and pound through, but if proving your friends wrong is the main reason, you’ll be left feeling empty at the end.
A couple months back I was sitting in a dorm chatting with Gabriel Stein, a friend I had met the day before who’s conversation I enjoyed more and more. We both went to attend Maverick Next, a summit for young entrepreneurs.
“What’d you think of today’s speakers?” He asked.
“Hmmm, they were okay, I feel like since they’re at such a higher level than me, I can’t really connect with what they’re saying, I also feel like they generalize, I mean, it’s interesting, but I can’t really apply their lessons to my own business”.
“True” he replied, “Context is so key. With the right context you’ll be able to draw meaning from what they're saying. Like Jason, when he kept emphasizing ‘hire the right people, especially lawyers, and look thoroughly through your contracts’ that may not mean much to you, but to him that was a million dollar lesson”.
We discussed the event some more, and he later asked me what problems I’m facing in business.