AJ Jacobs was kind enough to be a guest at 27GoodThings.com and through emailing him and reading his post I found the books he's written. How had I missed them ? A funny guy who does a lot of self-experimentation and then writes books about it, that's what I love to read. I picked up Drop Dead Healthy: One Man's Humble Quest for Bodily Perfection from the public library and here are some of my favorite quotes, so far.
On our evolutionary taste buds:
If evolution worked perfectly, healthy food would taste delicious and unhealthy food would make us gag. On Halloween, kids would fill their pails with quinoa and cauliflower. Dairy Queen would sell millions of bok coy Blizzards.
This anecdotal story about how the buff lads and ladies in protein shake ads come about:
Or better yet, the ad company scours the local gyms till they find the most shredded guy around. They snap his photo. They pay him ten thousand dollars to get fat. And then snap his photo a month later. When they print the ad, they simply reverse the "before" and "after" pictures.
And this gem, which will lead to a lot of further reading. Remember that post inspired by Mur Lafferty's podcast, about thinking what your two-week later self wants? That concept has a title, Egonomics.
Egonomics is a theory by a Nobel Prize-winning economist named Thomas Schelling. Schelling proposes that we essentially have two selves. Those two selves are often at odds. There's the present self, that wants that frosted apple strudel Pop-Tart. And the future self, that regrets eating that frosted apple strudel Pop-Tart.
So far the book has been wonderful. More quotes to come I'm sure.