Mike Dariano


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Writing Tool #2: Order words for emphasis

You know what they say about real estate, location, location, location. See what I did there? Clark's suggestion is that the most powerful words should be at the beginning or end of our sentences and paragraphs. In that sentence it's the most important thing, location.

That sentence could read, The most important part of real estate is where you locate. Not the same for sure. Some of the reason is because we've lived with the first location expression for so long it's become familiar, but upon Clark's guidance, I would argue its familiar because of the structure. Clark suggests that the period acts as a stop sign, making you pause on the word before. My Disney princess daughters understand this when they say "Best. Day. Ever."

Cal Newport is another favorite writer of mine. A great example of how blogging with focus helps you develop a writing niche. In So Good They Can't Ignore You he writes.

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