Thou Shall Prosper p 91, 93.
How do you choose the doctors, lawyers, plumbers, and car mechanics that you need in your life? You seldom select them on the basis of their technical knowledge or their academic qualifications. Here is the shocking truth: You actually choose them on the basis of their business skills. How they build their practices, how they market themselves, how they develop their reputations, and how they establish themselves in the communities of people in which they move, all of this determines their success, not how well they did in college 20 or 30 years earlier.