Mike Dariano


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Not such a Best-Buy

Reading a DF post the other day about Best Buy got me thinking about why I never even consider shopping there anymore. Gruber commenting on a piece from Forbes saying that the decline was in part due to the way the stores are setup "It really is that simple. I find shopping at Best Buy to be insulting and annoying."

This explained it for me. I was in one this summer and it wasn't messy like a house with kids living in it but retail-messy. There were so many things lighting up the walls, displays and isles. Even though I don't like these things today, these are the things I loved as a kid. The Best Buy ad in the Sunday paper was absolutely my favorite and going to a store was equally exciting because of everything you could see. Now all that is a mess and that's probably thanks to the Internet.

On-line I Amazon.com which allows me precise and accurate searches. I'm not looking down a row of televisions and trying to note their differences, the search has done that for me, it's become my preferred way to shop. Let algorithms and purchase rankings help me choose not a salesperson. It's somewhat ironic that the appeal of Best Buy is in-store breadth which takes time to comb through but people - especially kids reading the Sunday advertisements - who take this time usually don't have money to spend.

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