Mike Dariano

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The best use of an ad budget, saving lives? (quote)

Our company was barely a year old at the time. We had no real revenue. Spending a million dollars of our investors' money on a land war in Asia would indeed be a revolutionary approach to growing market share.

This was Sergey Brin's suggestion on how to use the Google marketing budget to build brand awareness. Specifically he wanted to inoculate Chechen refugees against cholera. This was quote was from page forty-nine of Edwards' I'm feeling lucky.

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