I think TNT made a mistake canceling Leverage.
Too low ratings, they say.
Who gives a shit about ratings? It's not about the ratings, it's about the fans.
Leverage, it's got the television x-factor. And hordes of raving fans to prove it.
But the almighty ratings don't match up.
Well guess what, ratings are about bell curves. It's about what the average thinks.
And the average never matters.
The top 20% are the only ones you need to pay attention to.
Big Dumb Companies don't get this.
It's not about bell curves. You want to cater to extremes. The 80/20 curve.
For people like us, who build tiny online businesses, we have to in order to survive.
And before long, Big Dumb Companies will need to get hip to how the world works.
If you want semi-decent ratings with a tv show, it needs to cater to everybody. That means it won't be polarizing, won't pack any emotional punch, and it'll be lame as shit. Like most TV is.
They might get decent ratings, but that's not a winning business model.
There's going to be a tiny percentage of people, the top 5%, who love everything you do.
You need to talk to them and IGNORE everyone else.
I don't care if you're a smalltime blogger or a major TV network.
That's what the game is about.