I had never head of Max Barry before I had this book recommended to me by Seth Godin.
Yes, it's a fiction book, but it's a book for marketers.
And, holy shit.
The writing is so incredibly incredible. It makes my brain hurt. It's so good it makes my brain hurt. My head explodes with every sentence.
So far, I love this book. And, if you're a marketer, or you're into anything that has to do with selling things and persuading people to do things, you'll love it too.
Also, if you are not a fiction reader, you're making a mistake. No, it's not just for silly people. Don't be that guy.