One of the reasons why writing a lot is valuable is that you gain a perspective on yourself you can't otherwise get. You get to know yourself better.

And sometimes, you discover some really dumb things.

Take this blog, for example. I haven't posted anything in about 2 weeks.

Why not?

Well, it started when I attempted to make a reply to a comment... and the system wouldn't let me.

Then I tried to post. And the system wouldn't let me.

And then, I couldn't even seem to log in!

So for the past two weeks I have been literally unable to post.

But was this really a reason not to post? Of course not. I could have found another computer to post on. It would be a little more effort, but I certainly have access to other computers.

It just wasn't convenient.

With just a tiny disruption in my workflow, I manage to rationalize not putting anything on my blog for two weeks.

(And no, in case you were wondering, I don't really have a schedule for this. I just post things when I feel like posting things, when an idea occurs to me. But now, this tiny barrier was enough for me to justify not posting at all.)

Well. I am back. I updated my operating system from the practically ancient Leopard, to Snow Leopard. Wow, everything works a lot better now. And I can access my blog again. Quite the relief.

A final tip:

If you are not following and listen to the ILoveMarketing podcast at http://ilovemarketing.com you are making a grave mistake.

It is now where I am directing everyone who is clueless about marketing and wants to start learning. Just start at episode one and get caught up.

I remember when the podcast started, and I took interest because it was from Joe Polish and Dean Jackson, two direct marketing legends. But ultimately I didn't start listening because it was free. I didn't value it. My mistake.

Recently I sent an email to a list of less than 200 people. I discovered the "format" for the type of email from Dean and Joe on their podcast (episodes 104, 105, 106 and 108) -- it turns out that may have been the most profitable 10 minutes I have spent all year. I didn't even execute it especially well. Tons of people replied with interesting opportunities.

And the four or so hours I spent listening to those episodes was definitely the most profitable 4 hours I spent all year.

OK. It's almost midnight.

Linus, out.