Here’s what I’ve been thinking about lately:
Curated email newsletters.
Email marketing is that one thing in the interwebs business that just keeps coming back, over and over.
It’s still what people online use to actually communicate with each other, no matter what the new social media app of the moment is.
It’s been this way since, like, 1998.
Content curation is what most of the big content sites are doing.
A curator in a museum picks out the best Pieces of Old Stuff to put on display.
A content curator scours the web for all the content that would be most interesting to his audience, and publishes it via his own channel.
Everyone has a unique audience, so every content curator will have a unique blend of content.
It’s an excellent business model.
What it lacks is a clear way of monetizing. The obvious way to do it is the way of every big content publishing company: selling advertising.
Being an information marketer, I’m usually the one buying ads, not selling them.
If you have the resources, a better idea would be to buy up your own ad space. It’s free.
Use your own ad space to funnel people into an information marketing business. Sell books and courses and seminars and stuff.
Info-marketers buy ads from content publishers. Why not own both channels?
A curated email newsletter is one of the simplest models you can get up and running with in about 2 hours.
It’s very simple and very flexible.
I’m launching something in the “marketing” arena over the next few days. Stay tuned.