"I'm writing this quickly from a kindle so please excuse my spelling.
I am only half way through and so far have not read anything new.He talks about a "boot camp" that someone else had where he learned this info.
What surprised and upset me was the unnecessary vulgar language. Continues to drop the f-bomb, why? It is as if he is a teenage boy trying to impress his buddies.
The he talks about different people he has gone up to to ask questions...and says "even a group of obese women", what does obesity and being female have to do with being difficult to speak to? Very imature.
Sounds like he went to seminar where he learned to be comfortable speaking to strangers and wrote a book about it.
Anyone who has been in sales speaks to a variety of people everyday.
Only recommend this book for High school grads and boys."
First negative review! How about them apples.
It seems somebody didn't like my book. Username: "confused mom" -- it makes sense why the way I communicate does not connect with her.
A lot of people freak out the first time they get negative feedback.
The truth is: unless some people hate your book, you're doing it wrong.
In the information marketing biz, you learn that you should shoot for a 10% refund rate, because if it's lower, you're not marketing aggressively enough.
The reality in this situation is that my book is NOT written for confused moms, at least not this one. (I've gotten glowing comments from people in all walks of life, including middle-aged women and men both.)
Knowing who your target audience is CRITICAL. It's right at the top of the list of things you need to figure out before you start writing. Especially if your goal is to persuade and influence.
The funny thing about reviews like this is that it won't decrease sales. It will only let the people who this book is right for become even further convinced that this book is right for them. If you're the "right person" for my book, you can see in 4 seconds flat that "this woman is not like me... and therefore, any opinion she has is invalid for ME."
But... at the same time, it never ceases to amaze me how someone's impression of something could be so... off the mark. Like, how they completely not get it. I don't know.
This woman is from another planet. And that's not a bad thing. I'm sure her planet is just fine. It sure as hell isn't MY planet though.