Read this on ProBlogger, written by Neil Patel. Super smart guy.  I respect the shit out of him.

Neil says:

Develop Irresistible Content with this 4-Point Formula

If you want to create blog posts, white papers, and even ebooks that clearly communicate your idea and compel your readers to do whatever you ask,  you need to use this little formula.

It deals with the four different learning abilities people have, but it’s also based in a rock-solid copywriting technique I’ll tell you about in a minute.

Let’s take a look.

The article then goes into a very well made, usable formula... how to connect with several different personality types... and how to structure your content to hook & engage everybody.

It's a great article, with one vital flaw, which I'll get to in a moment.

The problem with "formulas" is that they don't work as-is. People come to them looking for a magic bullet. They want to abdicate responsibility to something else which will do everything for them... and if it doesn't work, they can blame the formula.

In order to get a formula, like Neil's, to work, you need a proper foundation:

The problem with his article is that he forgot to mention the entire foundation of what would make it irresistible content in the first place.

Irresistible has nothing to do with formulas, how you structure your sentences or in which order you put them.

It simply comes down to this:

What do you have to say?

The first question the reader asks is "Why should I spend 5, 10, 20 minutes reading this article right now?" ... "What's in it for me?"

So, the first thing YOU need to figure out is why the hell you're creating content in the first place?

Who are you creating it for?

What result can you deliver for the reader?

Figure out the answer to that, and the rest usually takes care of itself. (Though a formulaic approach to actually creating the content certainly doesn't hurt.)