Sett: The Blogging Platform that
Helps You Grow Your Community

You spend hours writing a post, you hit publish, and you wait. Views and the occasonial comment trickle in, but the needle on your subscriber count doesn't budge. So the next day you write another post, wondering when the readers will come.

Why is this happening? Is it because your posts aren't interesting or inspiring enough? Or is it because you're using a ten-year-old blogging platform which treats your audience as an afterthought?

Writing great content is an absolutely critical part of blogging. Without it, you'll never attract an audience. But life isn't a Kevin Costner movie-- sometimes you build it and no one comes.

Think about these questions:

Handling these crucial issues, amongst others, is what separates writing a journal from building a blog that grows into a community. At Sett, we think that writing great posts is hard enough, so we cover everything else for you: helping you get readers, keep readers, create content easily, and make your blog fast and stable.

Switching to Sett, on average, will get you 10% more subscribers and a whopping 98% more comments. This isn't a happy accident-- it's the result of nine years of experience blogging, and two years of meticulously studying blogging and building a new platform from the ground up. Sett is built to enable your writing to reach the audience that you deserve.

I was kind of skeptical when I was offered an opportunity to get on Sett at first. Who needs another blogging platform? But, the people behind Sett and other early adopters were very savvy guys, so after some deliberation I gave it a try. I'm very happy I did... it seems to have transformed how my readers interact with the site.

People get a real kick out of being able to have better give-and-takes, and it's transformed my blog more from a soapbox to an intimate group discussion over some high-quality tea and coffee. I dig it. Oh, and my site is blazingly fast now, much moreso even than my highly optimized Thesis-running Wordpress install before. Very happy I got onboard. If you're thinking of giving it a try, you really ought to."

Sebastian Marshall, Author of Ikigai,

How Many Subscribers Are You Losing Today?

How many hoops do people have to jump through to subscribe to a typical blog? How many people know what RSS is, or how to use it? Most people who come to your blog and LOVE what they read will leave anyway. They can't figure out how to subscribe in two seconds, so they leave and they never come back.

We stay up at night dreaming of ways to help you get more subscribers. It's our passion. Rather than leaving something so important up to a tangle of guesswork and plugins, we measure, test, and optimize in an ongoing process to make it simple for people to subscribe to read your work.

If someone reads a post of yours, might that mean that they're inclined to subscribe? We think so, so until he subscribes, there's an email box at the bottom of each post. What about commenters? On Sett there's a pre-checked box in the comment form that allows people to subscribe as they comment. Over 75% keep it checked, and almost no one unsubscribes.

Double Your Comments

Just as hundreds or thousands of potential subscribers are leaving your site forever, so are commenters.

Let's be honest-- leaving comments on most blogging platforms is a hassle. They want you to fill out CAPTCHAs to prove you're not a robot, or sign in with Facebook. Even if you do leave a comment, you'll never know if anyone replies. What's the point?

Things are different on Sett. We block spammers at the IP level, meaning we don't hassle your legitimate users while keeping your site clean. When someone replies to a commenter, the person he's replying to gets an email, bringing them back to your site to reply. This has the powerful effect of turning your comment area into a real discussion, and doubles your comments in the process.

Write Posts and Insert Pictures Effortlessly

Writing posts and inserting pictures and videos shouldn't require a Computer Science degree. You want to sit down and write, not fiddle with uploading, HTML, and embed codes.

Sett's editor is lightning fast, gets out of your way, and allows you to insert pictures just by dragging and dropping. Resizing them is even easier. Want to insert a Youtube video or media from one of the other 250 sites we support? Just paste in the address and Sett handles the details for you.

Get New Readers Just by Writing Great Stuff

Getting new readers is one of the most important parts of blogging, but other platforms completely ignore it, leaving you to fend for yourself.

At Sett we've developed a state of the art traffic sharing system called InstantAudience that actively brings readers to your blog every day. If you opt into the program, readers who read posts similar to yours on other sites will see a "Read This Next" box suggesting your posts. This is a great way to get new readers who are already interested in your content. Spend your time writing posts, and let the readers come automatically.

The InstantAudience feature is fantastic for bringing in new readers -- but it doesn't stop there. Since these new readers are probably already familiar with Sett from the first time they land on your site, I find that they are much more likely to interact than other types of low quality traffic. The majority of my most active community members were referred to my site via this feature.

However, that's not to say that Sett takes any getting used to. From the perspective of both a blogger and reader, Sett is the most intuitive platform of it's kind I've ever been a part of.

Austin K Wood

Slow Blogs Drive Away Readers. Fast Blogs Keep Them.

Studies show that 47% of visitors expect your site to load within two seconds, and 40% will leave if it takes three or more.

Your Sett blog is hosted on the Rackspace Cloud, uses Amazon's global CDN, employs three layers of caching, and is meticulously tuned. That means that even with tons of pictures, it will load in 0.5 - 1.5 seconds.

Does your old blog load that fast?

Find Any Post, Fast

If a reader is searching for a post and can't find it immediately, he'll give up and leave. Most blog searches are inaccurate and slow, making it impossible for your readers to find what they're looking for.

Our search engine is accurate, fast, and can handle even the most egregious misspellings.

Results can be sorted by date, relevance, or by votes, and the matching part of the post is automatically shown and highlighted.

You've put a lot of effort into your writing-- let's make it effortless for your readers to find it.

Customize Your Blog in Five Minutes

Why should changing how your blog looks turn into a weekend project? Point and click to choose colors, fonts, headers and backgrounds.

Or, if you're an advanced user, use our awesome Mustache based theme engine. A full theme can be created with just seven lines of HTML!

"It's ridiculous that Wordpress relies on a broadcast model where one blogger speaks to a mostly-silent community. I wanted my users to become invested personally in my blog and the passionate community surrounding them. Sett was built from the ground-up to make this happen.

But what's incredible about Sett is that empowering the community is just the beginning. Tynan and team have introduced numerous well thought-out features (like cascading comment indentation and intelligent "read this next" post promotion) that make the platform a joy to use for both me and my community. The difference between Wordpress and Sett is night and day."

Daniel Odio, SVP at ShareThis,

Plans and Pricing

Built in Community Section
Rackspace Cloud Hosting
Amazon Worldwide CDN
You Own Your Data
Multifactor Comment Spam Blocking
Built in Analytics
Custom Domain Name
Javascript Sandbox
Custom Feed Address
Switchable Themes (beta)
Broadcast Emails
Skimlinks Integration
Multiple Moderators
Custom Sidebar Box
Full Custom Theming (beta)
Support-Email24hr Response EmailPhone
Maximum Traffic Sharing Ratio75%100%120%150%
Image Hosting1GB3GB10GB100GB
Subscriber Limit300800250010,000
Additional Subscribers1 cent each
Price per Month


How are subscribers measured?

We measure each reader who has subscribed through Sett's interface, either by email or adding your site as a favorite. We do not count RSS subscribers or daily visitors, so you'll probably only be charged for a fraction of your audience. We chose this metric because it's fair and because it aligns our interests with yours.

What if I go over my subscriber limit?

If you go over your subscriber limit, your account will be upgraded to the next highest account level during the following month. If you're an enterprise customer, you get charged an extra penny per subscriber starting the month you go over.

What if I go over my storage limit?

Going over your storage limit will also trigger an upgrade for the following month. We charge only for the original uploaded post images, not the 4 or 5 scaled versions we generate or profile avatars.

What is a Javascript Sandbox?

A javascript sandbox allows you to insert tracking codes, like those provided by Google Analytics

Can I Import From WordPress?

Yes. Our automated importer will import your WordPress blog within 1-2 hours, depending on availability.

Can I Get My Data Out of Sett?

Yes. We want you to be a Sett customer because you love Sett, not because we've trapped you. At any point you can download an XML file with all of your blog's data.

How does Traffic Sharing Work?

Traffic sharing uses our state of the art document matching system to find similar blog posts across the entire Sett network. If a relevant blog post is found, it will be recommended alongside a relevant post from your own site. We track how many clicks in and out you get, so that you always get a fair amount of traffic in based on the amount you refer out.

This feature is optional on all non-free plans.

What if I Switch to Sett But Don't Like It?

You can cancel your subscription at any time for any reason with a simple click. If you cancel within the first 90 days, you can ask for a refund of all fees paid and we'll refund your money with no hassle.

What if I have more questions?

Email us! Send an email to [email protected], or email the founders directly at [email protected] or [email protected] We'll get back to you as quickly as we can.

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