A-LISTED DESIGNER WATCH - Adama Amanda Ndiayeis (Senegal)
Adama Amanda Ndiayeis is the talented designer and entrepreneur behind
the promising brand ADAMA PARIS. The Senegalese was born in Kinshasa.
Today she lives and works between Dakar, New York and Paris. As a
daughter of diplomats, she enjoyed an international upbringing. Her brand is
now established in the African fashion scene. She perfectly embodies the
multicultural designer of the new century. Through the years, life between the
African and the European culture as well as the vast diversity of cosmopolitan
trends has shaped of her identity and understanding, concerning fashion.
They constitute the spirit of the brand ADAMA PARIS: elegant, African and
Adama Paris caters to young, modern women, who are at home in any part of
the world. Her collection artfully creates bridges between different cultures
without stipulations. Therefore creativity is utilised to break a limited
understanding of style, connected to a certain culture. In her autumn/ winter
2014 collection the designer presents a mix of sophisticated suits with
contrastive collars. Her black and white combinations sparkle and glitter.
Panels give the skin the freedom to breath. The gently falling fabrics around
the waistline flatter every womanʼs shape. Dresses and skirts are combined
with shimmering details or show seductive severity through pencil shaped
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