Writing a strong, search engine friendly website title is not only important for potential visitors to find your website easier, it's one of the most important search engine optimization factors. If you were to choose one on-page SEO factor to do well, it would be your title.
The title goes inside the <title> tags on each page and Google generates your title by either using what you put in your title tags, or if there is not title tag they use an algorithm to fill in the blanks.
Titles are very important and should give visitors a quick glance at what's in the content of the page and why it's relevant to their search.
Rules to follow
- Make sure every page on your website has a title.
- Ensure each page title is precise. Avoid using things like "Home" or "Forum". Don't use titles over 70 characters because they will be truncated.
- Try not to stuff your keywords in the title. It's ok to add your most important keyword phrase or two but don't use a bunch of variations of the same keyword.
- Don't use the same title tags on every page. If you have an e-commerce site and you use "Inexpensive Products" on every page, a user cannot distinguish one page from the next.
- Use your brand in your titles such as your company name or if it's a blog, your name.
Moz.com does some really cool annual research where they study all sorts of ranking factors relating to search engine optimization and then post the results. One of the factors they consider is the site title and their recommendation for the structure of a title is:
Primary Keyword - Secondary Keyword | Brand Name
Brand Name | Primary Keyword and Secondary Keyword
Title tags are a very important part of your SEO strategy so take some time to update them now!