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Piloting a new Email "BigDripper" sales tool

On DROdio

As CEO of my startup, I sometimes have to be in sales mode. (Well, every owner of a company is always in some sort of sales mode, but in this case I mean prospecting for customers of new product offerings).

I recently wrote about what it takes to create an effective sales team. But here I just want to share one pro-tip, and see if I can find a few other interested people to beta-test a new tool with me.

We have a new product that we're piloting, and so I'm in sales mode for a bit testing the waters. I always like to do the initial sales myself, so I can tweak it and figure out what's working and what's not, before I pass it over to a sales team. Plus, hearing the inevitable "no's" from prospects is a great way to get honest feedback about the product so we can iterate on it quickly.

As part of this, I'm sending targeted emails out to CMOs of large brands. I have a very specific methodology I follow to find the CMOs I believe will be most likely to have interest in our product. And I always start at the top of an organization -- even if the CMO isn't the one making the direct buying decision, they almost always control the P&L, and if the CMO sends an email to a direct report to check something out, then it's much more likely to be followed up on (and quickly) than if I targeted that person directly. To learn more about this sales philosophy, read this blog post I wrote many years ago about selling effectively.

Bitcoin 2.0: Setting the stage for the future of financial and capitalist innovation

On Ideas in the Making

Capitalism 2.0 video

I remember how I first found out about bitcoins. I don't remember exactly when it was, but I remember reading popular science magazine, I think somewhere in late 2010 early 2011, and they had a massive article on bitcoin. at the time I had very little idea about anything financial or what it all really meant. The article was very basic and didn't talk too much about what it meant to have a distributed decentralized ledger and the like and focused mostly on the whole mining aspect.

Fast forward to 2013, I start working online and start hearing about all sorts of bitcoin services popping up, come April, the giant spike comes, and I am glued to watching bitcoin prices. I read everything out there about bitcoin and decide that this has the potential to truly change the world. I started by taking a small position, shortly after the crash from the massive run-up, and kept doubling down ever 10-15 dollars it kept going down until it bottomed at around 70 dollars.

The reason why was I thought the implications were insane. The ability to just send money is huge. Having heard horror stories about paypal and skrill while making money online (and luckly not being affected by them) and also having had problems with some payments overseas, and paying insane fees for other things I realized how powerful bitcoin could be, Then when I saw the NSA scandal unleash I knew bitcoin would gain acceptance sooner or later: The ability to trully own your money and have it backed by a ledger and cryptography just seemed so insanely amazing to me. The market sets the value, just like gold, and transaction are instaneous, free, no charge backs, and publicly verfiable.

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