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Measuring Front End Website Performance

On Zach Browne

Speaking of optimization process is almost nonexistent among new age web designers. Even many web designers who have been in business a decade or longer do not fully understand the importance of site optimization.

After a prolonged period of time a website will begin to bog down. The frontend files may contain exaggerated blocks of code or locked, hidden bits. This is most commonly seen happening within JavaScript files or images. It may be important to create a pleasing website for the user experience but without an optimized website the design may not even have the chance to fully load on impatient users.

The tips below are for beginner-intermediate web developers interested in optimizing their pages to the fullest. There are many techniques available and each one will behave differently depending on what issues your website is suffering from. Try skimming a few areas and see if you can apply these techniques into your own marks.

Each time your website loads it sends an HTTP request to a remote server. This type of data transfer is called a network protocol used specifically for distributing and storing plaintext files. These often include your basic frontend code such as HTML, CSS, and JavaScript.

Once the request is sent your browser will parse each page element. Depending on the parsing engine each website will load differently and elements will appear in varying order based on transfer speeds. For example, Internet Explorer will render web pages different than Chrome or Safari, and all of these run slightly different parsing engines than Firefox or Opera.

Guide to Performing Basic SEO

On Zach Browne

This guide will take you through the basic steps of performing SEO on your website.

Keywords are the words that web surfers enter in search engines like Google, Yahoo! or Bing - with the probable intent of finding products to buy, useful information, news or things to entertain. You'll want to optimize your website for effective keywords that might bring you lots of targeted visitor traffic from the search engines.

Brainstorm broad terms that are related to your business, products and services. These words are going to build your keyword core that you will further use to create a list of keyword phrase combos to optimize your site for.

Good keyword tools:

Keyword suggestion tools

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