Iceland is a nation of just 325,000 people, and 80,000 horses. A person's wealth is measured not by the car he drives or the size of his house, but by the number of horses he cares for.
There's very little class distinction here. The mayor of Reykjavik's kids go to to public school, along with everyone else. Presidents of banks socialize with their farmhands, and everyone just gets along. Sometimes the main streets get loud with rowdy nightclubbers on a Saturday night, but the crime rate is one of the lowest in the world.
In 2013, for the first time ever, the Reykjavik police fired on and killed a man who was shooting at them with a shotgun. Then they apologized to the man's family and underwent counseling to handle what they had done.
Imagine if the LAPD apologized to everyone they got rough with. The contrast is refreshing.
Photo taken from Dan Ariely's Lecture on The Psychology of Money in his course: A Beginner's Guide to Irrational Behaviour offered for free on Coursera.
Professor Dan argues that when friends go to restaurants, the best approach to splitting the bill should be taking turns to pay for each other's meals due to the diminishing nature of the pain of paying.