The modern age is becoming digitalised, meaning having a website is vital to growing your business. But having a website isn't enough by itself - it's easy for it to get lost best site to buy twitter followers under the heaps of other businesses scrambling to be noticed in Google. The key to succeeding is having a great SEO (Search Engine Optimisation) strategy. Here, Jack Reid of SEO specialists screamingfrog.co.uk gives his top 6 tips for businesses looking to improve their SEO on a budget.
Perform keyword research and get a better understanding what key phrases people use to find your products or services using Google's Keyword Tool. Think you will be able to rank for broad generic terms which receive thousands of monthly searches? Think again. Using the tool can bring up some promising niche areas for you to concentrate within. Try to target in your business niche and area, i.e. "hairdressers in Bristol". This will convert higher and you will have a better chance of reaching the first page or even top spot due to lower competition.
When using the Google Keyword Tool make sure you select [exact] match in the left column, click 'only show ideas closely related to my search terms' and change the search location to your target area. Type in some queries which are relevant and think you will want to target, then look at the local monthly search volume to give you an idea of what may work for you. If you're already running a PPC (pay per click) campaign, then analyse the data and let it drive what you target in SEO. Your analytics is also a very good place to get a better understanding, which leads us nicely onto the next point.