This is probably the most in depth guide to finding someone's email that I've read.
Bryan lists his top paid resources, but then goes in detail on how to find it for free.
He mentions popular tactics like the rapportive tactic, but goes on about many others as well.
A lot of the times when I’m out networking there aren’t many people who actually need my services. But this doesn’t mean I should give up, a lot of them can act as connectors.
So, after a good conversation use this script:
“I don’t need anything right now, but I just want to let you know that I am looking for a few new clients for my video production services and I’d love it if you introduced me if you think of anyone who’s a good fit”
“John, great talking to you. I’m always taking on new clients, so if you know anyone who needs video production, feel free to give them my contact. And let me know if there’s ever anything I can do to help you too”
One of the favorite parts of my job is meeting and talking with successful people. It’s not so much about picking their brain and getting advice, but being able to draw energy from them and feel how they feel – think how they think.
I was talking to this guy George, who is a multi-million dollar chiropractor and I remembered him saying “If I do something, it’s gonna make me a hundred grand, and if it doesn’t work, I’ll find a different way to make a hundred grand from it”.
This isn’t just the way he approaches money, this is how he approaches life.
You talk to these guys and you realize that these guys don’t lose, not because they’re really smart and business savvy, but because the thought of losing doesn’t really cross their mind. They don’t hold themselves back, or hesitate. They just find a way to win, find a way to make money, and if it doesn’t work, they look for a different way…and this is fun to them.
One of the things I struggle with is that I constantly evaluate my commitment with a reward-risk ratio, and I tell myself, “I don’t know If I should put this much effort into something that might not work”.
I’ve written before about my confusion in understanding the balance between niching and consulting.
Okay a quick rundown of why they are so different:
Niching requires you focus specifically on one specialty.
Consulting requires you to learn a broad amount of skills.
I actually wrote in my journal:
Amazon always gives you the option of signing up for their credit cards so I decided to give it a try, and its a really good deal.
First I signed up for the Amazon Credit card which gives me $40
Then they offered the Amazon Visa Credit card which gives me $60
That's $100 in Amazon credit which is as good as cash since we all buy things from Amazon all the time. And there's no minimum spend requirement, no yearly fee, and the credit went into my account instantly. Plus sign up took like less than 5 mins.
The consulting-niching paradigm is a concept I've been struggling with for a while. I came across some content by Ramit Sethi and he completely answers this for me.
Ramit has this concept called the value chain, and as you move up the value chain you deliver higher value to higher paying clients. Most of us want to move up the value chain simply because we should, and usually it is something we should do.
And to fully answer this question we have to understand the value chain, we have to understand our business, the industry, and where our goals are. Once we know that we can decide where we want to be.
For Ramit, he became one of the best at personal finance first. Then at that point he studied the value chain, and the skill ladder, he studied the top guys in the personal finance world and saw that there was a ceiling to developing that skill-set. So he had to very carefully decide where he wanted to move next. He could have gone onstage with Donald Trump, he could have recorded an infomercial that would have hundreds of thousands of dollars in recurring revenue, but he saw the bigger picture and decided that this wasn't his route.
During my last networking event that I was convinced that networking is lame and a complete waste of time. At the time, I was full of anticipated excitement from meeting people, but I would become deflated two weeks later when none of the people I met turned into sales.
Last weekend I went to Ontrapalooza and it was a ton of fun. I met so many entrepreneurs, and it was great to exchange ideas from them and it really – because they treat you as a peer – when you talk to them it opens you up to the idea that you can be one of them.
I asked one of my friends that I made during Ontrapalooza the previous year (2013), “Hey Thanh, you think they’re worth it? Going to conferences…”
“Yeah in the long term” he replied, “and if you can afford it”
I met Thanh a year ago and since then I would consider him a friend. Same with a few other people I’ve seen from events and conferences over time. And I think that’s where the value comes from, you don’t expect to get sales from a conference, but overtime you end up seeing the same people at conferences and making a lot of friends with top entrepreneurs.
At the tactical level, you just find the content that you need and you implement the steps. If it’s a tactic you’re committed to, then you spend the money to get the content, but really there’s a lot of free content out there that you can use.
If you’re a beginner you’re mainly concerned with tactics, and you should, because when you’re a beginner you have no idea what to do. Tactics help you get started. You try different tactics and see what works and what doesn’t, and you start gaining skills and learning how to deploy those tactics quicker.
But once you move up from complete novice, you have to move toward strategic level thinking in order to be more effective. On a higher level, you become more experienced in knowing what tactics are more likely to work, you’ll have a peer group to affirm that strategy, and you’ll understand the market better.
This is a huge shift in thinking because no longer do you think, I’ll scour youtube and some blogs to find interesting marketing ideas to try this week. Leadpages has grown exponentially each quarter though one strategy: Paid advertising to their podcast – getting podcast guests and partnering with those guests as affiliates to webinars. That’s it. That’s a total of 2 main tactics (3 if you count ads, but ads aren’t their focus) which are podcasts and webinars.
That’s the same strategy we’ll be using at Fuzed. Will I care about marketing infographics or pinterest? No.
A lot of marketers give me the advice, “you need to get your product or service in front of people – you need to get in front of people”.
I’ve been told that a person generally won’t purchase, consume or really care about something until you’ve been exposed to it seven times. Now, I don’t really want to send a cold email to someone seven times bugging them to buy my product. Like, doesn’t that annoy them?
As I was thinking this, 2Chainz came on the radio and I remembered I used to hate 2Chainz when he first came out. I thought he was stupid, his name was stupid, and why does he have two long dreads when he looks like he’s about to start balding. But he’s just been played on the radio, and overtime I began to like his rap features and that song, “Fedz Watchin”, it slaps.
The same way I was exposed to 2Chainz music, I need to expose my product/service to others. Am I going to bug them ‘till they buy? No. But I’ll offer value any way I can and I’ll keep trying to start a dialogue with them. They might not respond or respond dully but I’ll continue it even if it’s a one-way dialogue.
Nowadays, Podcasting is all the rage. So to be helpful, Jake Hower of Fuzed created an in-depth 5 part video series that goes into everything you need to know to get your podcasting set up.
Video 1: Jake outlines an introduction to Podcasting and what it's all about
Video 2: Jake tells us why we should podcast, why its growing, and what results you can get out of it.