I follow quite a few people's blogs on subjects varying from marketing and self improvement to business practices and, of course, martial arts.
I had a unique (for me, at least) experience today with Rob Hatch of www.ownermag.com, an online Magazine and site for business and self improvement. He is running a special on training. A whopping 50% off!
With that kind of discount, I decided to check pricing on a course to increase my expertise in writing. It turned out the price was out of my comfort range at this time, so I closed the page.
I received an email from Rob saying he noticed I had checked out one of the products on sale and he asked if he could answer any questions for me. I replied that the course was out of my price range until my business was turning more profit.
His reply is why I will continue to read his blogs and eventually purchase from him. Here it is:
I totally understand. You're wise to do that. Send me an email when that moment arrives and I will do my best to get you a discount still.
Not only was he under no obligation to reply to me, but he was certainly under no obligation to offer me a discount in the future. Does he know that type of response and action will likely win me as a customer for life? Probably. Does it matter to me that he wasn't doing it just to be a "nice guy". Nope.
He did it, because it's good customer service. He did it because his business isn't just about making money. He did it because he genuinely believes in his mission.
Thanks Rob. I will absolutely purchase from you in the future.