You need to share your content to your friends, family and acquaintances on Social Media, which would be the first two networks that would strike your mind?? Facebook and Twitter, right? Yes, these two are the most dominant and popular social media networks which an individual or a business would choose to share the content. But did you know which is the fastest growing content-sharing platform on Social Media?? Is it Facebook or Twitter? Nope, its neither. It’s Pinterest followed by Linkedin. Surprised??? Look below for a surprising report by ShareThis.
According to the report,
- Pinterest sharing rose more than 19% and LinkedIn rose more than 15% in the third quarter.
- Facebook showed growth of a little under 15%, while Twitter actually fell almost 8%.
- The gain by Pinterest came close to making it the third most popular channel for sharing, but email retained its spot.
- Facebook and Twitter still are the most popular platforms for sharing content with 75% but are being challenged by Pinterest and Linkedin.
The marketers need to be aware of the constant increasing growth of platforms other than Facebook and Twitter as they focus on these platforms and tend to ignore other platforms. Pinterest is fastest growing social platform as well and this ignorance could lead to avoiding the appropriate customers on appropriate platforms.
Many businesses can use Pinterest and Linkedin to their advantage. Pinterest is a visual social platform which help business to engage customers through high definition pictures and cool infographics. While, Linkedin is where users post a status or article from different sites and their LinkedIn statuses can be updated and shared with business contacts.
According to ShareThis “Because sharing is a clear indicator of consumer interest and intent, understanding sharing behavior across ALL channels has broad implications for advertisers and content providers. Thus this report helps content providers see where and how people are sharing their content, which can lead to more engaged readers and larger audiences.”