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Socially Conscious Companies

On Boredom At Its Worst

Stumbling through Whole Foods, I saw a pair of shoes I really liked. Now I had previously laughed at the idea of people buying shoes at Whole Foods, but for some reason I was really attracted to this pair of shoes from a brand called FreeWaters. I looked it up that night and found out it's so small / new that it doesn't even have a Wikipedia page.

Now the reason Whole Foods sells it (or at least the reason I believe so) is that it has a social mission: to provide clean water throughout the world. For every pair that FreeWaters sells, one individual will be able to drink clean water for a year. Now I was mainly attracted by the style of the shoe, but their mission gave me the final edge to go ahead and buy the shoes.

This "social responsibility" of companies has been popularized by TOMS, the other shoe vendor you will find at Whole Foods (the only grocery store I know that will sell shoes but not Cinnamon Toast Crunch). For every purchase of a TOMS pair of shoes, the company pledges to donate one pair of shoes to someone who needs them.

TOMS shoes have surged in popularity. Almost every single girl I know has a pair, and so do some guys. In my opinion, without the social mission, the company would have not been able to see the success it sees. The marketing the company has done has been phenomenal. It truly is a win-win. The shoes by itself are a tad pricey (for the minimal nature of the shoe), but consumers feel justified when they know their efforts are going to help out someone in need. And plus, the shoes are significantly cheaper than let's say the new Nike Free Run. When debating whether to buy the Nike Free Run or TOMS for a new pair of casual shoes, the TOMS are cheaper and make the consumer feel good about themselves.

The 2015 Gear Post

On Tynan

At last! I'm going to start this gear post with a promise, since everyone's been so patient: the 2016 Gear Post will be out on or before the Monday following Thanksgiving of 2015.

The bad news is that I fear my gear posts are going to slowly become more boring over time. While my main goal is to have the very best gear to travel with, my secondary goal is to have as little of it as possible. At this point my backpack is half empty, and a handful of items are being eyed for removal for next year.

But that's the great thing about great gear. It fulfills a need so wholly that nothing else is needed to share the burden. And, in some cases, like clothing, the gear is of such quality that spares aren't necessary.

So, without further ado, the 2015 Gear Post. As usual, many of these links are affiliate links, as this is one of very few posts that I make money on. Some products are given to me for free. While I do try more gear because of this, I never list anything that I don't think is necessary and the best in its category.

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