Like most people who have been following the development of VR lately, and specifically Oculus, my first reaction on hearing that Facebook had bought Oculus was, 'oh hell.' A bit late now, I guess, but as an owner of a Rift DK1, I wanted to weigh in.
Shortly after the announcement, I started reading the doomsday predictions. People were saying that Zuckerberg would ruin it. They were saying that it would never be released, or that Facebook would turn it into a walled garden, or that they'd lose the vision and make it too expensive, or a thousand other things.
I just want to say that everyone I know who had something to say about this said it on Facebook. I legitimately hate to say it, but the privacy concerns I hear about Facebook tend to come from people whose personal info is actually very well cared for and who don't have anything anyone wants anyway, or who simply don't know how to use Facebook's settings. The other concerns seem to be about how bad Facebook is at providing that now-essential service all the people complaining would be even more upset about having to live without, and the essence of them seems to be about some preference for a previous layout they liked more than whatever the current one is. In the balance of things, unless you're in some silly way tempted to unplug from the amazing digital world you're the beneficiary of, Facebook really isn't all that bad. Also, news flash: to whatever extent you do now, you never had any privacy before anyway, and it's not going to go back the way it was. You are going to have to learn to deal with it.
Back to the Rift discussion.
Facebook is actually a lot like Steam. It's just a platform. It's just a vector. It's just a conduit. Facebook isn't [the horrible litigious] King.com, and they didn't create Candy Crush (of course, neither did King, but that's neither here nor there). Facebook just provides access to customers for the people who develop the apps. In the case of Oculus, the Rift may have been intended eventually to be a platform rather than just a peripheral, but now it only really needs to be what it already is: a USB device for which developers can create content that it can be used to enjoy. Facebook doesn't need to do much of anything but reap advertising revenue by placing themselves between devs, customers, and the Rift itself.