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Grab & Play

The starting point is a Linux core. But Om isn't exactly a new Linux distro. It's rather a Super Android for desktop computers.

When you want to install an application on your computer, if you choose an application that can be installed both on Windows and Linux, the "how to install" section is two lines long for Windows, and two pages long for Linux. Android is user-friendly about this : you go to the play store, the market, whatever, you choose an app, you click, and that's it. This is how Om should work.

As you probably know, Android applications are downloaded as *.apk files, which are simply renamed zip files, containing everything needed to install your brand new app. Here we follow the same concept.

Om applications are downloaded as *.oapp files, which are renamed zip files containing resources and source-code expressed in LLVM assembly language, LLVM-IR. Download the file, click it and you're done. Your app is already installed, no matter what hardware is behind. It's Grab & Play.

How to Build an Audience, With Lee Schneider


Today, we bring you a veteran creative producer -- learning from his father who was a television executive back when the few networks reigned supreme, Lee Schneider has intense insights from his career in journalism, writing, documentary production, and entrepreneurship. You can find him at his Digital Fundraising School, and he's doing a GiveGetWin deal focused on key insights for creative producers on making high-quality content, building an audience, and earning a living from your art and passion.

How To Build An Audience, insights from Lee Schneider as told to Sebastian Marshall

I started in words even though I was writing for picture. I was a newspaper reporter and writer for TV shows… on TV, I wrote the introductions, intros, and outros.

I wrote for a newspaper in Texas and for A&E. This started teaching me the relationship between words and pictures. I went to writing for local television and Good Morning America. I learned how to write fast and how to write in a big noisy room, and how to write for picture. This is a key thing, the relationship between pictures and words. They get stronger as they relate, words and pictures, and sounds.

That led me to working for news magazines like Dateline NBC and a magazine for Fox, Frontpage. I was producing stories in the 8-10 minute range, and telling a story in that range of time is a very different animal than telling a story in 20 seconds like you would for a news broadcast. That led to longer form stuff; after Dateline NBC, I did Biography for A&E and started my own company doing hour-long documentaries for the Learning Channel, History Channel, and others.

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