Today I saw a woman walking out of a parking lot carrying rolls of toilet paper under her arm.
A lot of people do that, carry toilet paper. I mean, everyone needs to buy toilet paper. (Or not, I guess, depending on your lifestyle preferences... I ain’t judgin’...)
But this woman... She was maybe in her early forties, a little pudgy, and she had this blank, bored look on her face.
Like she was just going through the motions of day to day living.
Or, rather, day to day existing.
“I would rather be ashes than dust!
I would rather that my spark should burn out in a brilliant blaze than it should be stifled by dry-rot.
I would rather be a superb meteor, every atom of me in magnificent glow, than a sleepy and permanent planet.
The function of man is to live, not to exist.
I shall not waste my days trying to prolong them.
I shall use my time.”
- Jack London
A lot of people have this blank zombie-look on their faces as they go about their day.
I’m not afraid of a lot of things, but man... that is scary as fuck.
I don’t want a day to go by where I am in that kind of state.
I shudder at the thought.
This is a reality you quickly get hip to as you start understanding what marketing is about. That is... MOST people are walking around like zombies. Just going through the motions. Keeping up with the Joneses.
The zombie-look quickly starts setting the moment you stop moving. It’s highly symptomatic of someone who has decided to just stop in their lives.
You could map out anyone’s life on a line between points A and B. What they are headed away from, and what they are moving toward.
Zombies have completely lost sight of that thing they were, once, moving toward... decided that their current spot was good enough... planted their feet... and just stopped moving.
No matter where you are, what situation you are in. High or low. Far away from, or damn close to whatever your heart desires... there is only ONE thing you can do to stay alive...
Just keep moving.
A while back I talked about the idea of “Idea Velocity” -- a term I came up with which describes what happens to new business ideas. When they first show up, they carry tremendous energy. Your job as an entrepreneur is to ride it, and keep up the momentum of the energy. If you don’t start moving soon, the energy of the idea will die out and it will become exponentially harder to ever get moving on it. Hence, get moving.
I said that business projects were like sharks. They gotta keep movin’. If they stop, they drown. (They need to move forward to push water and oxygen through their gills).
But now it occurs to me that the very idea of a life well lived is also like a shark. You gotta keep moving, or the fire inside you will get extinguished. You’ll cut off its oxygen supply, and it’ll die a slow and painless death.
That’s what is dangerous about it. You don’t even see it coming. It’s so tempting to settle in. Sit down. Catch your breath. Before you know it, you’re back asleep and no one in the world knows when -- or if -- you’re going to ever wake up again.
Don’t settle. Don’t sit down. Don’t get distracted by the easy route.
Seek out the path less traveled. Enjoy the struggle. Fight to keep your fire burning.
And above all... just keep moving.
You want to see some zombies, take a peek in the typical family in the evening after work. They'll be sitting there zombified in front of the TV.
I like to keep moving. I feel like I was in a zombie state for much of my late 20's. Now in my mid to late 30's we've been moving and moving. We've been making many changes in our life, including downsizing and living a more minimalistic life. This has freed up time and money for us to seek out new adventures and activities. You gotta keep moving or your life just slips away.
Awesome Post & A Great Quote
“the only people for me are the mad ones, the ones who are mad to live, mad to talk, mad to be saved, desirous of everything at the same time, the ones who never yawn or say a commonplace thing, but burn, burn, burn like fabulous yellow roman candles exploding like spiders across the stars.”
― Jack Kerouac, On the Road
Nice article. Too many people get comfortable with their live and go into this autopilot mode where they just follow the motion everyday and do just enough to get by. Life is no longer exciting for them.
Thank you Linus. Once again your posts manage to eerily relate to my thinking; sometimes in harmony and support sometimes a kick in the ass, wake up call that lights the way.
Stupid, but it reminds me of highlander.
I was a teenager with way too much time on his hands. It was summer break and I had just finished middle school. I used to spend hours browsing the web mindlessly, which is something I still occasionally do. In one of my browsing sessions I decided to see if there was any way to make money online. I didn't want to get a job. After all, I was a teenager who was scared of having to do any kind of work. But I also thought that it would be nice to get some extra cash to buy a few more beers, or whatever else I thought would make me happy back then.
I knew almost nothing about making money online. A friend of mine had tried clicking on ads for a while, and that earned him less than a dollar per week. I wanted to know if there was anything more profitable, so I joined a forum about making money online. There were a lot of people who said that making money on the internet was impossible, and a few more who claimed to have easily made about $1000. I focused on the second group, and I soon found out that they had all made money from sports betting.
What? How is sports betting supposed to make you any money?
Even if there is a way to make money from gambling, there surely must be a lot of risk involved. That's what any reasonable person would think. However, I soon found out that it's possible to make money from bonuses that bookmakers give to their new customers without any risk. To keep a long story short, you bet on all outcomes of a sports event so that you're guaranteed to keep a fraction of the bonus no matter which team wins.
It took me a while to wrap my head around the concept, but once I did, it all made perfect sense. The only problem was that I was only 15, way bellow the legal age of gambling. And I had no credit card, of course. I still don't know what arguments I used, but I managed to convince my mother to give me one of her credit cards for matched betting.
...It's reading Man of the Couch. (you know like Reading Rainbow, it's funny right? right?)
Last month I made the decision to try to read 2 books a month. My goal was to read more, watch t.v. less, and be able to bring more to a conversation than just Seinfeld quotes.
I did alright in July, my goal was to make it through a non-fiction and a fiction. I made it through 2 non-fictions and part of a fiction.
Here's the rundown: