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Consequences of the Rise of Design

On Tynan

I was walking through the mall a couple days ago. My path took me past a bunch of stores and kiosks, including the Nike Store. I walked past it and looked at their window display. They had a really nicely photographed poster and some cool looking shoes in a bunch of different colors. The store was beautiful and looked like a fun place to be. At the same time, their shoes aren't particularly great, they aren't actually innovative, and they're made of cheap materials. There are many shoe companies that are way lower quality than Nike, but I don't know if there are any with such a disparity between their presentation and the actual product.

The more I thought about it, the more I realized that this isn't just nike or most of the clothes in the mall-- it's how our culture works now. Back in the day, if you wanted a pair of shoes you'd go to a cobbler. He would design a pair for you, or use one of his existing designs, pick out some nice leather, and make you a pair of shoes. His design work, his execution, and his materials could all be leveraged about equally, so I'd guess that you'd tend to have either poorly designed shoes that are poorly executed and made of poor materials, or well designed shoes that were well executed and used good materials.

These days, things have changed. Design can be leveraged almost infinitely, which has changed the whole equation. Mass manufacturing ensures decent execution, but supplying top quality materials is difficult. A cobbler who makes a hundred pairs of shoes a year can take the time to pick out the best hides to get the best leather. That doesn't scale to making thousands of shoes a day, so material quality drops. Execution has become more consistent, but the benefits of cutting corners is magnified. Saving a penny on making a pair of shoes didn't matter to the cobblers, but it matters to Nike.

So these days, most of what people buy is well designed, decently and consistently executed, and uses relatively poor quality materials. In the mall I walked past a kiosk of phone cases. There were some that were blinged out. Pretty good design in that they fit perfectly on the phone the're meant for, the rows of fake diamonds are all uniform, etc.. Each one looks the same and is okay quality. But the materials are crap-- cheap plastic painted to look like metal covered in lackluster plastic "gems".

Dead Legacy to reveal Female range at #MCRFW14


Funky, cool, retro - just some of the words I would use to describe 'Dead Legacy'.

The independent clothing line founded by brothers Dan and Nick in 2011 has gone from strength to strength over the past few years. Building their foundations and specialising in male printed T-shirts, the pair have been working on expanding their dynamic brand.

The exciting collection will now include a 'female range' and will all be revealed at this year's Manchester Fashion Week 2014 #MCRFW14. The brand has already caused a stir amongst celebrities including footballers Phil Jones, world champion boxers Ricky Hatton and Scott Quigg.

TV personalities such as Gaz and Scott from Geordie Shore have also been spotted wearing Dead Legacy clothing in their trailers. Without a shadow of a doubt, the launch of the female range will be received with just as much anticipation and hype.

Dead Legacy have built a strong international presence, rapidly becoming one of the fastest growing brands in Sweden, are pre the Middle East and are on the brink of expanding in to the Netherlands.

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