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A sandwich shop as a marketing lesson

I love a good sandwich during lunch time. I like trying local sandwich shops because of their necessity to differentiate from large chains such as Subway and Quiznos. I love the attention to detail these sandwich shops spend on unique artisanal bites of heaven. The food might be delicious but these small businesses can take a hint from large corporations.

As I opened the door to a sandwich shop near my home I felt as if I was walking out of a time machine programmed to the year 1976. The walls were cluttered with irrelevant framed pictures of flowers, the lighting was dim, and the tables and chairs to put gently were antique. I nervously proceeded to the counter to place my order. The menu, a bright yellow sign lit up by fluorescent bulbs that had seen better days, was a confusing assortment of ingredients for a wide range of food items. I paced the menu with my eyes searching for something that would make my mouth water but found things that I would never suspect to buy in a sandwich shop like sushi or spaghetti! With no clue how to order I finally blurted out roast beef sandwich and prayed the woman understood me. I sat down and waited patiently for my order to be called.

As I sat my eyes began to paint the room and the miscellaneous items that were offered on the counter. To name a few, there were cookies, candy bars, peanuts, and gum. Gum?! Are they trying to give me the impression that their food is bound to make my breath stink? Beyond my better judgment my eyes decided to explore how the food was handled just 3 feet behind the counter. As I expected the woman handling my cash was the same one assembling my meal. That didn’t bother me. What bothered me was her use of different tubs that were obviously reused from a product that no longer exists in that tub.

Just when I thought I couldn’t bare it any longer my sandwich was ready and I bolted for the door. Now you may be wondering what this has to do with marketing. It has everything to do with it! For starters marketing is about image. People will think that your food is as good as your interior design. Marketing is about clarity. Whatever you are offering better make sense otherwise my short attention span might flutter off to something new. Finally marketing is all about WORD OF MOUTH. I will not tarnish this establishment’s reputation over the internet but my close friends will definitely know not to eat here.

Justin “Reptile” Bieber

On Sara Alina

Recently Fox News inadvertently revealed last week that Justin Bieber is reptilian alien bent on world domination. Fox News’s proof you ask? There is a video online where Justin Bieber’s eye’s change. That sounds legit, but it’s not like someone could photo shop the video. Anyways, let’s trust what Fox News has to say. Fox News has also accused Mitt Romney, Dick Cheney, and Donald Rumsfeld of being reptilians.

For those unfamiliar with the diabolical plot, a species of reptilian humanoids has long controlled the planet by adopting human form and infiltrating powerful positions. The so-called “theory” was popularized by “so-called” conspiracy theorist David Icke.

Anyways, it’s up to you what you want to Belieb!

- Love Sara Alina


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