Jon Mitchell Jackson is an attorney at law. So what?! He started his own law firm (Jakson & Wilson). Still not listening. Okay, he’s one of the top lawyers in the state of California ranked as attorney of the year for the past two years. Now you got my attention. Getting this recognition requires hard work as a lawyer but it also requires wide spread recognition. Some of you reading this may already know who he is. He’s practically unavoidable when it comes to searching the web with anything law related. Here are a few reasons why Jon Mitchell Jackson is the most beloved lawyer in Southern California and possibly the entire state.
Okay so you’re probably wondering what this post has to do with marketing and I assure you that it does. Using the power of internet marketing Jon Mitchell Jackson has turned a boring field into something interesting and engaging to readers and commenter’s. How did he do this? Let’s start with his website,Jacksonandwilson.com. The homepage looks more along the lines of Buzzfeed rather than an "attorney at law" website. My instincts tell me to scroll down where I am greeted by video after video of content from "how to find a good lawyer" to "what you don’t know about the McDonalds Coffee Case". Wait a second, "HOW TO FIND A GOOD LAWYER", this guy must be confident that after watching it you'll still end up using his practice.
I scroll back up to the top and find a link to his blog and think to myself, "A law blog, I'd rather eat a pile of dirt". For the sake of research I click the link to his blog and what I see next has my jaw dropping and my eyes glued to the screen in confusion. First post I see, "Justin Bieber shows you the WRONG way to give a deposition". I am not a fan of Justin Bieber but this opportunity to watch videos of him acting like a total jackass was too good to pass up! Wait a second how did I get here? I thought I was on a law firms blog? Exactly! His blog is filled with interesting content about how the law effects the world around us on a daily basis. Bravo Mr. Jackson, but still so what?
What Mr. Jackson has done is what I like to call bridging the gap. He is present on every single social media account there is. And when I say present I mean a force of nature. He is constantly updating his facebook with new videos and articles on what’s going on in the mediahttps://www.facebook.com/JacksonandWilson. He has a whopping 18.6k followers on twitter @mitchjackson. He even has plans to roll out a snapchat campaign. Too many of us it may seem overboard but I’m sure Mitch just laughs at the haters. You see when a news source is searching for a lawyer’s opinion on what’s going on with a certain celebrity case; Google just might put his blog post about Justin Bieber at the top of the page. It’s no wonder this guy is unavoidable. He’s created an online empire!
I started my search thinking, Jon Mitchell Jackson attorney at law, but then I ended my search thinking, Mitch my friend who is going to help me get out of trouble. This big difference in thinking is bridging the gap between a scary law firm and a millennial looking for a good lawyer. Mitch Jackson is a pioneer because he doesn’t play by the rules. Any industry can be interesting if you are willing to listen to what others are saying and answer tough questions even if it makes you seem less corporate. Engage us with good content and we may just remember you when we're on the curb starring at flashing lights. Now if you'll excuse me I have Justin Bieber's ridiculously immature deposition to watch!
I love a good sandwich during lunch time. I like trying local sandwich shops because of their necessity to differentiate from large chains such as Subway and Quiznos. I love the attention to detail these sandwich shops spend on unique artisanal bites of heaven. The food might be delicious but these small businesses can take a hint from large corporations.
As I opened the door to a sandwich shop near my home I felt as if I was walking out of a time machine programmed to the year 1976. The walls were cluttered with irrelevant framed pictures of flowers, the lighting was dim, and the tables and chairs to put gently were antique. I nervously proceeded to the counter to place my order. The menu, a bright yellow sign lit up by fluorescent bulbs that had seen better days, was a confusing assortment of ingredients for a wide range of food items. I paced the menu with my eyes searching for something that would make my mouth water but found things that I would never suspect to buy in a sandwich shop like sushi or spaghetti! With no clue how to order I finally blurted out roast beef sandwich and prayed the woman understood me. I sat down and waited patiently for my order to be called.
As I sat my eyes began to paint the room and the miscellaneous items that were offered on the counter. To name a few, there were cookies, candy bars, peanuts, and gum. Gum?! Are they trying to give me the impression that their food is bound to make my breath stink? Beyond my better judgment my eyes decided to explore how the food was handled just 3 feet behind the counter. As I expected the woman handling my cash was the same one assembling my meal. That didn’t bother me. What bothered me was her use of different tubs that were obviously reused from a product that no longer exists in that tub.
Just when I thought I couldn’t bare it any longer my sandwich was ready and I bolted for the door. Now you may be wondering what this has to do with marketing. It has everything to do with it! For starters marketing is about image. People will think that your food is as good as your interior design. Marketing is about clarity. Whatever you are offering better make sense otherwise my short attention span might flutter off to something new. Finally marketing is all about WORD OF MOUTH. I will not tarnish this establishment’s reputation over the internet but my close friends will definitely know not to eat here.
Recently Fox News inadvertently revealed last week that Justin Bieber is reptilian alien bent on world domination. Fox News’s proof you ask? There is a video online where Justin Bieber’s eye’s change. That sounds legit, but it’s not like someone could photo shop the video. Anyways, let’s trust what Fox News has to say. Fox News has also accused Mitt Romney, Dick Cheney, and Donald Rumsfeld of being reptilians.
For those unfamiliar with the diabolical plot, a species of reptilian humanoids has long controlled the planet by adopting human form and infiltrating powerful positions. The so-called “theory” was popularized by “so-called” conspiracy theorist David Icke.
Anyways, it’s up to you what you want to Belieb!
- Love Sara Alina