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Organic 101: the what, why and how!

On Imported Blog

Making better choices when it comes to nutrition is a great start towards a healthier life. Beyond eating more nutritious foods, there is the question of food safety and sustainability. How the food you consume is grown or raised can impact both your health and the environment.

It is but the nature of our rationale minds to question and seek answers as to our basic actions, hence this effort to find a clear justification for the propagation of the organic ‘movement’ as a solution to many issues created by the modern industrialized food systems. Here, we aim to break down the ‘organic talk’ and offer a simplified understanding.

Before we start about why organic, we’ll begin with a clear understanding of what the term ‘organic’ actually refers to on various levels.

At the farm level

When the produce is being grown, no chemical based fertilizers, pesticides or fungicides are used, the seeds are not genetically modified, no artificial growth enhancers are used upon harvest and artificial ripening is not done, which is a common practice for most fruits. Livestock must have access to the outdoors and be given organic feed. They may not be given antibiotics, growth hormones or any animal-by-products.

Green mothers

On It's not easy being green

For many years, we’ve seen the evolution of “Green Moms” – women who eschewed the convenience and accessibility of traditional products and who chose instead to look toward the environment or the health of their families when selecting products. From searching for natural ingredients on product labels in the grocery store to ensuring cleaning and home décor items offered the best ingredients for their families, these Moms have redefined the path to purchase. In January 2015, Influence Central surveyed a panel of nearly 1,000 highly targeted Moms with at least one child under the age of 18 living at home for their attitudes on “green.” We’ve highlighted our findings below:

“LIGHT” GREEN ATTITUDES AND BEHAVIORSConsumers self-segment into one of three levels of green, from Uber Green to Un-Green, and the segment we’ve named “Green… But.” This “Green… But” group proves one that many families identify with because they are green in behavior but do not self-report as such. And though they shop green, they aren’t hoping to save the world, but instead just want to protect their families.

The Uber-Green

The Uber Green self-report as very green (47%). They readily refer to themselves as a “Green Mom” (99%). They mostly rely on DIY and green store-bought cleaning products and are more than likely to do so to protect both their family and the environment from harsh chemicals. 87% of these women always try to use “Earth-Friendly” practices. They could be considered green advocates – they are knowledgeable environmentalists and true believers in living green.

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