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Organic 101: the what, why and how!

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Making better choices when it comes to nutrition is a great start towards a healthier life. Beyond eating more nutritious foods, there is the question of food safety and sustainability. How the food you consume is grown or raised can impact both your health and the environment.

It is but the nature of our rationale minds to question and seek answers as to our basic actions, hence this effort to find a clear justification for the propagation of the organic ‘movement’ as a solution to many issues created by the modern industrialized food systems. Here, we aim to break down the ‘organic talk’ and offer a simplified understanding.

Before we start about why organic, we’ll begin with a clear understanding of what the term ‘organic’ actually refers to on various levels.

At the farm level

When the produce is being grown, no chemical based fertilizers, pesticides or fungicides are used, the seeds are not genetically modified, no artificial growth enhancers are used upon harvest and artificial ripening is not done, which is a common practice for most fruits. Livestock must have access to the outdoors and be given organic feed. They may not be given antibiotics, growth hormones or any animal-by-products.

Love Thy Skin - Ruby Red


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Focusing on natural active ingredients found in nature, Ruby Red's body treatments utilise the nutrients and vitamins found in plants to work with the skin. The distinctive, pure aromas are hand blended for maximum therapeutic effect to create a luxurious at-home pampering experience that can be enjoyed every day.

Lauded by Zest magazine who dubbed it a 'Cult beauty brand' -and Vogue - 'A must have' have all led to a fantastic start for Ruby Red. Further industry acclaim was awarded for Best New Bath & Body Product at the Natural Products Show in April 2013. So what is the Ruby Red difference? Inspired by traditional apothecary, all Ruby Red products are developed and made in the UK using herbs, seeds and plants rich in antioxidants, vitamins and minerals to improve the skin’s health and appearance.

Ruby Red believe that healthy, radiant skin needs vital nutrients from the outside as well as the inside. Founders Mike Ruby and Martine Burford are husband and wife team. Ruby Red is very consumer focused – Martine comments,

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