Creating Demand for Products, Services, and Ideas that Have Little to No Existing Search Volume - Whiteboard Friday
A lot of fantastic websites (and products, services, ideas, etc.) are in something of a pickle: The keywords they would normally think to target get next tonosearch volume. It can make SEO seem like a lost cause. In today's Whiteboard Friday, Rand explains why that's not the case, and talks about the one extra step that'll help those organizations create the demand they want.
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about a particularly challenging problem in the world of SEO, and that is trying to do SEO or trying to do any type of web marketing when your product, service, or idea has no search volume around it. So nobody is already looking for what you offer. It's a new thing, a new concept.
I'll use the example here of a website that I'm very fond of, but which there's virtually no search volume for, calledNiice. It's Niice.co.
It's great. I searched for things in here. It brings me back all these wonderful visuals from places like Colossus and lots of design portals. I love this site. I use it all the time for inspiration, for visuals, for stuff that I might write about on blogs, for finding new artists. It's just cool. I love it. I love the discovery aspect of it, and I think it can be really great for finding artists and designers and visuals.