Linus Rylander

writer, entrepreneur, maverick


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The World's Greatest Niche Marketer

There is something known as a cave angelfish that resides solely in cave waterfalls. They use microscopic hooks on its fins to hang onto the cave wall, and intercept nutritious particles that are literally falling on top of them in the waterfall. As far as we know, they only exist in two individual waterfalls, both in Thailand.

Schools of dolphin work in teams to drive shoals of mackerel towards the surface of the water, trapping them. Waiting above, sea birds pick them off, diving up to 20 meters down into the waters. An efficient system. The birds would not eat without the help of dolphins. And at the end of the day, the mackerel are still great in number.

The rainforests are a powerful demonstration of the 80/20 principle. They cover only 3% of the surface of the earth, but contain more than 50% of all known species of animal. And millions of species of insect -- we have no idea how many exactly.

The tropical rainforests are also the most balanced ecosystem on the planet. There is an animal, plant, or fungus to fulfill every possible role. Everything works in perfect harmony.

When you think about money, our global economy is a pathetic parody of the real global economy that has been going on for millions of years, long before we reared our ugly mugs.

Adoption Journey, Day 27

On The Lunde Adoption Blog 2014

Need a quick shot of energy but unwilling to mess around with Colombia's number two agricultural export? Try coffee. It's legal, and you're almost never more than a few steps from a fresh pot. It is served everywhere, all day long: bus stations, hotel lobbies, restaurants, cafés and even on the street from vendors who will pour a splash of brown gold into a little plastic cup for about US $0.10 [50 øre]. It's not always good, but it sure is ubiquitous.

(Our Lonely Planet guide gives us the buzz on Colombian coffee.)

Today we made an excursion to a place called Colombia's coffee heart: Chinchiná, 21 km from Manizales. There we visited the coffee plantation Guayabal.

Guayabal is a family farm. Both the owner (whose name I never did catch), her son Jorge, and her sister Adriana had grown up on the farm. They were all very friendly, but none of them spoke good English. Jorge's son Juan Juan was my age, but we had no language in common.

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