I don’t know what you have been doing lately, but at three in the morning last night, I was working on a sales letter.
I don’t write sales letters at three in the morning because I have to, like I’m on some impossible deadline.
And, I don’t write sales letters at three in the morning because I’m so fantastically crazy about sales letters that I cannot spend a moment of my time NOT thinking about sales letters.
Or, um. Yeah, that last one is almost true.
But in any case, the reason I work at those hours is because I can. And sometimes, at three in the morning, I just *feel* like hammering out some bullets, or whatever.
People who work a 9-to-5 can’t relate to this. The typical experience of having a job is that you wake up in the morning, go to work, stare intently at the clock *willing* it to move faster... and then when your time is up, you go home and promptly forget all about work, or at least do your best.
As an entrepreneur, I don’t have that luxury, nor do I want to.
I think people should be lining up, begging to be in a situation where they want to obsess over their work around the clock.
One of the biggest misconceptions about the 4-Hour Workweek, the book by Tim Ferriss, is that it’s about only working four hours per week. But in the book, Tim explicitly explains that he defines “work” as things you don’t want to do.
You Can Find Me At The Office...
In reality, if you are an entrepreneur, you are working a 168-hour workweek. You don’t stop working because you can’t stop thinking.
When I am outside taking a walk, I am at work. When I am sitting at a café, sipping a mocha over casual conversation with a friend, I am at work.
I am always at work. And sometimes I get ideas at three in the morning, and I don’t really ever have a good reason not to do something about it right away.
When you first start learning about how to get good at copywriting, you will invariably run into the advice of Gary Halbert: Write out winning advertisements by hand.
Most successful copywriters have actually done that, including myself. The average aspiring copywriter dismisses it because it is too much work and it makes your hand cramp up.
I still do it occasionally, to immerse and re-immerse myself in truly excellent advertising. Especially when I am actively working on my own ads or client work. Being fully immersed in the right copywriting-think makes a big difference when it comes to sitting down, shutting up, and actually producing.
The picture is from what I spent a few hours doing yesterday. Gary Halbert’s classic “The Amazing Money Making Secret Of A Desperate Nerd From Ohio” sales letter. It is one of my favorites. Also, those pages have writing on both sides.
There’s honestly no real point or lesson in this blog post, other than what you choose to take from it. Just some insight in how I think, and how a lot of other entrepreneurs and marketers think.
If there was a point, I guess it would be this: Don’t be afraid of going all out, doing what it takes, and living the 168-hour workweek. Some people I have met have not started their businesses because they are afraid they will become trapped inside too much work.
Dude, seriously? Right now you have NO work. Worry about those things later.
I’m currently working on four projects simultaneously.
Writing music: Pyramids - Frank Ocean