Linus Rylander

writer, entrepreneur, maverick

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Event vs. Process in marketing

Ahoy,

(I just found out that "ahoy" is the actual word for "hello" in Czech. Brilliant!)

As I've been working with consulting clients more and more, I get a peek into other businesses, and the businesses of my clients' joint venture partners... and in general, a much clearer "insider's view" of the entire industry (men's lifestyle & dating).

... and one thing becomes exceedingly clear:

Most everybody think of marketing as a continuous string of one-off "promotional events" ... instead of an ongoing process of communication and relationship-building.

The Inbox Monster Again

On SEBASTIAN MARSHALL

Two weeks ago, I wrote "Damn Inbox - I'm Not Doing Anything Until It's Empty" - and then I cleared it out.

Now the sucker is back up to 45 messages. How'd that happen?

I think here's what happened -

1. My email volume has been going up, and I haven't adjusted to a new routine for it. Before I'd go into my inbox, clear a third of it when I had free time waiting for something, and then do that twice more in the day, and it'd be empty at the end of the day. Now, I'm going to need to set aside more time for it.

2. I'm answering/replying/writing a lot more emails, so it feels like it should be empty - but then I'm leaving one or two messages there that weren't there at the end of the day. This is like spending more money than you've got coming in - it's going to catch up with you sooner or later.

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