When creating a website, many beginners will want to fill the page with images and information and forget to consider the site from the perspective of the user. So the first and most important consideration for any new website builder is to focus on what the user wants to see.
The home page is the launching pad for the site and needs to be clear, clean and uncluttered. Because it is inviting users into the site, information must be compelling and concise. Writing short copy is far more difficult than writing long, so the site builder should take the most time of all the elements they are considering for the site in writing a short statement. Useful suggestions can be found at iPageReviewBox.com
Another focus of the site must be the choice of materials for the tabs. Standardized web building pages such as iPage Review Box can offer suggestions, but the user or builder must decide which are best suited for their particular needs. If a biography is pertinent, it should be included, but if it has nothing to do with the product or do I need web hosting information that is being promoted, it does not need to be there. Another important consideration is a blog. Many website builders will include a blog, like those facilitated by iPage Review Box, but they often forget to consider how and when they intend to keep the blog for that site current. Many websites have blog pages that are out of date and this, more than anything, indicates that the site is not being kept up, which says a lot about the product and information being promoted.
Finally, the contact information page needs to be carefully thought out. Automatic forms are available at iPage Review Box and are good for information gathering. But a form is not enough. Much like an automated telephone service, a blank form can make the user feel like they are being put off or sending their message into the void. It is important to include names, titles and email addresses for individuals associated with the sites, even if it is only one person. Photos also help create the sense of a personal, rather than an impersonal interactive experience. When building a website, it is important for beginners to remember that content such as the home page, biography, blog and contact information must be carefully thought out and not just automatically flung onto the site.
Online reputation management becomes vital when a potential customer searches for your company on a search engine only to find damaging information about your business on the top of the search results. Â Since almost 100% of internet searchers use the first three search engine results, a negative reflection of your company's image can take its toll on business. There are several scenarios which would cause this to happen but typically it is when someone posts a negative review on sites like RipOffReport, Yelp, Epinion or Angie's List. TheÂ predominantÂ issue regarding negative information is that instead of someone telling their friends or family, it is viewed by thousands and thousands of people. This can inflate small issues that may not have been handled properly make your organization look much worse than it actually is. With that being said, most businesses don't have any problem getting their corporate website to the number one position on Bing, Google, and Yahoo. The problem comes about when negative content dominates the rest of the SERP (Search Engine Results Page) as well. In these types of situations businesses need to administer online reputation management to salvage their good name and increase traffic and visibility of their brand in a positive light. The administration of managing your company's online reputation is not easy, it takes time and patience, but it's much better than the alternative. Try to envision the search results page as a piece of virtual real estate your company needs to acquire. It's going to take a lot of planning and time to develop your real estate. But if you don't own your real estate, it will own you.
Add multiple search results for your business pushing the negative content below the fold, or the part of the page not seen when the results are returned in your browser. There are many ways to accomplish this but the most effective way is by using social media, mini-blog posting, and press releases.
Your strategy is to push negative search results below the fold with a combination of actions.
Create and promote your company's social media profiles. There are many authoritative social networks that you can setup profiles with that will quickly show up on top of the search results page.Â This is a short list of sites I recommend that are updated several times a day.
All profiles should at least include the following details:
This guide will take you through the basic steps of performing SEO on your website.
Keywords are the words that web surfers enter in search engines like Google, Yahoo! or Bing - with the probable intent of finding products to buy, useful information, news or things to entertain. You'll want to optimize your website for effective keywords that might bring you lots of targeted visitor traffic from the search engines.
Brainstorm broad terms that are related to your business, products and services. These words are going to build your keyword core that you will further use to create a list of keyword phrase combos to optimize your site for.
Good keyword tools:
Keyword suggestion tools