So lately I’ve come to the conclusion that I’ve gotten a
pretty good handle on this “coding stuff”.
I've been doing OOP for about four years now, and I've got a really, really solid handle on it. But one area I still really need to work on is in my
community outreach, marketing, whatever you want to call it.
A lot of developers create a personal marketing story by
writing blog posts or explaining features in their games and/or writing
how-to’s for other developers. Some devs write about games from a higher
perspective: they talk about what games are, what they should be, what they are
trying to tell us, or how to develop them better. What I’ve been struggling
with for the last few days was, which of these activities is real match for me?
Not just me, but my audience. I’m a kind
of light hearted guy, and the idea of sitting down to write in-depth, detailed
accounts of how systems work and stuff… man, it just sounds boring. I know some
folks like that, but it’s not my cup of tea. So what IS my flavor of tea
dammit!? Well, my father gave me an idea that I ended up taking to a usable
conclusion that I’m going to test out over the next several months. Development
stories from the perspective of characters within the game.
Whenever I want to convey something to my audience – a new
feature, a bug fix, etc., I do it through the vehicle of the characters within
my game. Maybe the Head of the Royal Engineering Corp. publishes a memo to all
Engineers about how the Royal Treasurer has been building his forts near chasms
lately, that ass, and so bridges will be necessary to navigate the steep
terrain – materials to be found in the kennel due to lack of storage space –
watch out for the dog in the third pen to the left. This is really beneficial
This kind of storytelling really lets me kill two birds with
one stone. I get to build up some neat, hopefully funny marketing material
about my game that the general public will enjoy consuming while at the same
time including information that the gamers following my games development will
want. I’m not entirely sure how this is going to fly with people – especially
since I have never done any sort of writing like this - but I think it is worth
giving a shot, and I will be doing so for the next few months. I’d be curious
to hear from any fellow developers out there how you prefer to do community
outreach, and how it plays on your strengths / avoids your weaknesses, if it