I'm 80% of the way through the Digital Analytics Fundamentals course, and so far, I'm hooked. My current job includes a reasonable amount of back-end database work, and compared to this, using Analytics is a bit like a dream come true (sorry Access!) The interface is amazingly intuitive and I've been able to test my knowledge on a practice site and account, including filters, goals and funnels. At the same time as feeling like I've learnt new skills, I also acknowledge that I've only just scratched the surface, one look at Justin Cutroni's Twitter page reminded me that this is already a huge part of digital and is constantly developing! Still, it's great to be getting the basics as I'm going to be putting them into practice very soon with some projects that are coming up! There are so many more areas I want to look at in more detail, including mobile apps and tag management.
So far, I've made contact with some great people on Squared and I can see from the posts that there are some really talented and amazingly intelligent, resourceful, and innovative Squares out there! The lectures so far have been fantastic and the philosophy behind the teaching and projects seem really conducive to a great experience. I love learning! The theory on becoming a 'T-shaped' marketer seemed to resonate well with most of us on the course. I still need to watch the video from Neil Perkin, which I've been saving as I'm really looking forward to hearing his ideas and being inspired.
Thanks Donal! Good to have a few basics in place! Goals just seem invaluable when considering digital RoI. Also want to explore the mobile area in more detail, I'd like to find out more on how it all fits together! Poor old Access! I have previously found the Microsoft knowledge bases to be difficult to navigate and quite confusing too. Looking forward to your next post! :-)
With a background in business development and marketing, one of the main areas I want to find out more about (read:become an expert in overnight...erm) is Google Analytics. One thing I've gratefully had instilled in me through my current job, is that a traditional campaign needs measurable, quantifiable targets and KPIs, in order to work out whether it is feasible, worthwhile and discover how it will hopefully become profitable. I want to know exactly how this translates to digital channels. I have zero academic/theoretical training in marketing (perhaps GCSE business studies counts) but having worked in the industry this is an area that is really important to me.
I know it's covered on the course a bit further down the line but has anybody else had a look at this academy from Google or work with analytics already? Is it super-hard and only meant for Einstein descendants, or is it reasonably straightforward to get to grips with? I'm only a quarter of the way through the academy so far, any advice welcome.
Lately, I've developed a habit of secretive Asian book hunting. This basically involves walking into a book store with my stylish but largely non-descript attire. In my casual, serpentine sort of way, I would quietly meander by all of the discount-book racks and with my slanted Asian eyes framed within my ultra-adorable glasses, ravenously scour the displays and shelves for cool stuff to read at very reasonable prices (less than $5, but no more than $10). I've found quite a few lovelies this way.
First off, there this:
For a whopping $2.99 from Barnes and Noble, I purchased a book full of easy-to-understand instruction on various knitting projects for beginners and advanced knitters alike. Yay! I followed a pattern for a book mark and made this: