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Why The Fitness Industry is Broken

I just came back from The Fitness Summit in Kansas City. For those of you who don’t know, it’s a yearly summit that takes place in Kansas City featuring lectures from the world’s best fitness folks, such as Eric Cressey, Alan Aragon, and Mike Nelson. These lecturers showed incredible insight in the realm of exercise and nutrition by combining science and their extensive real-world experience.

I was going to use this post-summit blog post in order to go through the highlights, but I have a much more important message in mind.

These last two years with Fitocracy have given my partner Brian and I an amazing look at the fitness industry – perhaps one of the most holistic. We’ve been able to observe the way people approach exercise, the obesity problem, and the state of the fitness industry.

This industry is incredibly broken. It’s been unable to help a majority of people live healthier lives.

The dichotomy between The Fitness Summit’s awesomeness and the industry’s brokenness made me ponder. During the plane ride back and into the next day I racked my brains, creating a brain dump of two years worth of insight around fitness failure.

Internal Scorecard #8: Whilst Running In Tar



This is the eighth internal scorecard I've published. By writing these up, you get to see what productivity and production looks like on the inside, and I get to have an extra external accountability mechanism.

This one covers 7 July to 13 July.


That's the best way I can describe this week. It had a very sleepwalking-like quality to it, with not much good work happening and poor compliance with the new habits I set forth the week before.

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