"Love ya, brah," I said hugging Brian as we stepped out of our interview with Bloomberg TV.
This was arguably the coolest coverage we've been fortunate enough to do as founders, and yet this wasn't without a tinge of sadness.
That's because this might be the last time that we appear in the media together.
I made the decision to withdraw from my daily role at Fitocracy. Effective immediately I will no longer be an employee of the company that I started three years ago with my college best friend.
I started off as Fitocracy's CTO (we're all glad that phase is over) with a limited understanding of fitness (I'd only coached half a dozen clients) and zero understanding of the fitness space. Since then, I moved into the role of Chief Growth Officer where I oversaw analytics and helped forge a number of partnerships including one with the Great Oak himself, Arnold Schwarzenegger.
Now, founders leave companies that they started all the time, but what's different is that I did at a point where my belief in Fitocracy's success couldn't be higher, nor could my faith in Brian, Jared, Vini, Jay, Jeff, and Julius. It was these reasons, in fact, that influenced my decision.
It's both a unique and exciting time at Fitocracy. I think that we'll be the first digital health company to crack the coaching nut. But during this time, a funny thing happened.
Over the last few months, I noticed that while my team became increasingly excited about building out our Fitocracy Team Fitness coaching platform, I became increasingly excited about using it as a coach. Coincidentally, this is also at a time where I found a voice in the fitness industry through my philosophies about the positive feedback loop, self-compassion, and mindfulness.
That "funny thing," one that took three years to learn, is this – There's nothing that I'm more passionate about than directly changing lives through my personal fitness philosophies. I believe that in an domain rife with fads, pseudoscience, and dogma, these philosophies have the ability to heal. Given enough reach, they have the ability to improve health at a massive scale.
Now, as a personal brand, the key to massive distribution is being an early adopter of a platform that is about to hit the tipping point. Fame was reached from Twitter and YouTube, because people took a risk to devote their time to building out content on these platforms. I think that Fitocracy is on the cusp of becoming the next great platform; never in our three years of Fitocracy have we seen so many people saying "you changed my life" as we did after launching FTF.
Sadly, I cannot both help run a company and focus on spreading my own fitness philosophies. Fitocracy's mission is to create an amazing fitness platform, and I'm passionate about using this platform to directly help others.
So, I will be withdrawing from my day to day role, but doing everything that I can to help evangelize Fitocracy to the fitness community, change lives through FTF, and partnering with Fitocracy on strategy and vision.
I'm incredibly proud of what my team has accomplished over the last three years. I mean, there is some level of irony in this transition, no? Some companies have trouble just eating their own dog food.
In this case, the team made me realize that I really like dog food.
You know what... by the end of writing this... I'm not sure why I was sad. Fitocracy and I still have the same mission – to change the world through fitness – and we'll still be working closely together. Perhaps when we've accomplished this mission, Brian and I will appear somewhere together to talk about how we all did it.