It's easy to install WordPress, one of the most recognizable Content Management Systems. As a highly customizable and popular blogging platform in the market, it offers a number of domain options to admins.
At a NamesCon conference in January 2014, Mullenweg had speculated on the issue of domain names. He spoke about users using the word ‘WordPress’ in their site address, and the fact that sometimes the company does go after domain owners. In fact, some cases have been lodged in the past in this regard.
According to Mullenweg this was done to prevent people from downloading or accessing any bad files that might affect the user, and also to avoid users getting confused when they punched in ‘WordPress’ and landed up on irrelevant sites.
A WordPress.com blog comes with a free address, like “www.example.wordpress.com”. Admins can choose to remove the “.wordpress.com” part and opt for a customized domain name instead, such as “example.com”. The question of possibly introducing new TLDs was also brought up. Mullenweg said WordPress will register their name in all of them so as to ensure brand enforcement.
On March 24, 2014, WordPress announced that it is offering its users twelve new top-level domains. These are available for both new as well as existing sites, and include .com.br, .net.br, .info, .biz, .mob, .mx, .es, .nl, .be, .fm, .tv and .in. WordPress now offers a total of seventeen domains.
The wonderful thing about WordPress is that it offers three ways by which users can add a custom domain. The first is by registering a new domain through WordPress.com. Admins can then connect it automatically and almost instantly, without having to go through much hassle.
The second way is by mapping an existing domain to your WordPress site. This is feasible if you have a domain that you’ve registered and purchased elsewhere, say via a WordPress hosting service.
The third possible way is by mapping a subdomain - this is particularly important for a domain with an existing website.
WordPress gives the freedom to add as many domains as one wishes to their blogsite. However, only one of them will remain the primary domain. The others will be redirected to the primary one. The prices are decided keeping in mind all pocket sizes, and range from $18 to $99 per domain, per year. This ensures affordability along with freedom of choice.
With these newly added choices, users will be free to choose and experiment with new and relevant domains. An entire palette of domains has been spread before your eyes - feel free to take your pick!
One-, two-, and three-word domain names are at a premium. But with a little imagination, you can find short domain names that are easy for users to remember. You might consider adding "The" or "My" to a short domain name just might be available (thevideoplace.com or myvideoplace.com, for example). Adding a number at the end can also help you find short domain names that are available (rosegardening101 or photography101 for example).
If you have to take a longer domain name in order to include your keyword, take the longer domain name. This makes it easy for your customers, and the search engines, to find you.
This will ensure that competitors won't be able to use a business name or domain name similar to it to steal customers. Trademarks are invaluable, and companies go to great lengths to protect them. Trademarks are what make a business memorable, and your domain name needs to establish your trademark. You can do it with your own name ("videosbymark.com," "backyardgardeningbyleon.com"). Names can also be placed at the beginning of a domain name ("johnsphotos.com" or "johnsbackyardgardening.com")Â It must be free of legal conflicts with trademarks belonging to other businesses. There are laws that forbid using brand names that are owned by others. You might find out that tvsbybestbuy.com is available. It might even attract a few customers. But you can be sure that it will come to the attention of Sears, and it will be brought to the attention of their attorneys. You'll spend a lot of time and money in court defending yourself.
When you're choosing a domain name, be sure to print it out exactly like it will be used in the address bar and see whether any double meaning can be attached to it. For example, "therapist.com" can be interpreted as "The Rapist.com." Write "Speed of Art" all as one word and see what you get.
Here are a few resources to use when looking for a name.
This guide will take you through the basic steps of performing SEO on your website.
Keywords are the words that web surfers enter in search engines like Google, Yahoo! or Bing - with the probable intent of finding products to buy, useful information, news or things to entertain. You'll want to optimize your website for effective keywords that might bring you lots of targeted visitor traffic from the search engines.
Brainstorm broad terms that are related to your business, products and services. These words are going to build your keyword core that you will further use to create a list of keyword phrase combos to optimize your site for.
Good keyword tools:
Keyword suggestion tools