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Socially Conscious Companies

On Boredom At Its Worst

Stumbling through Whole Foods, I saw a pair of shoes I really liked. Now I had previously laughed at the idea of people buying shoes at Whole Foods, but for some reason I was really attracted to this pair of shoes from a brand called FreeWaters. I looked it up that night and found out it's so small / new that it doesn't even have a Wikipedia page.

Now the reason Whole Foods sells it (or at least the reason I believe so) is that it has a social mission: to provide clean water throughout the world. For every pair that FreeWaters sells, one individual will be able to drink clean water for a year. Now I was mainly attracted by the style of the shoe, but their mission gave me the final edge to go ahead and buy the shoes.

This "social responsibility" of companies has been popularized by TOMS, the other shoe vendor you will find at Whole Foods (the only grocery store I know that will sell shoes but not Cinnamon Toast Crunch). For every purchase of a TOMS pair of shoes, the company pledges to donate one pair of shoes to someone who needs them.

TOMS shoes have surged in popularity. Almost every single girl I know has a pair, and so do some guys. In my opinion, without the social mission, the company would have not been able to see the success it sees. The marketing the company has done has been phenomenal. It truly is a win-win. The shoes by itself are a tad pricey (for the minimal nature of the shoe), but consumers feel justified when they know their efforts are going to help out someone in need. And plus, the shoes are significantly cheaper than let's say the new Nike Free Run. When debating whether to buy the Nike Free Run or TOMS for a new pair of casual shoes, the TOMS are cheaper and make the consumer feel good about themselves.

Dress Shirts 1: eBay garbage

On Minimalist Wealth

Background

I am clueless when it comes to men's fashion. When I go out, it's usually to play sports, so I'm dressed for performance. These are my idea of great shoes: comfortable, and 5E width. Half my closet is performance gear. I own a 3-button sportcoat from high school so ill-fitting that even after tailoring it still looks like shit.

Seduced by the amazing pictures of cheap eBay clothes , I decided to take purchase a few and see if they are as awful as people say. My reasoning was thus:

Doublju and Yesstyle are notorious for making awful Chinese knock-offs of awful Korean knock-offs. I did not know this at the time.

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