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Guide to Performing Basic SEO

On Zach Browne

This guide will take you through the basic steps of performing SEO on your website.

Keywords are the words that web surfers enter in search engines like Google, Yahoo! or Bing - with the probable intent of finding products to buy, useful information, news or things to entertain. You'll want to optimize your website for effective keywords that might bring you lots of targeted visitor traffic from the search engines.

Brainstorm broad terms that are related to your business, products and services. These words are going to build your keyword core that you will further use to create a list of keyword phrase combos to optimize your site for.

Good keyword tools:

Keyword suggestion tools

Socially Conscious Companies

On Boredom At Its Worst

Stumbling through Whole Foods, I saw a pair of shoes I really liked. Now I had previously laughed at the idea of people buying shoes at Whole Foods, but for some reason I was really attracted to this pair of shoes from a brand called FreeWaters. I looked it up that night and found out it's so small / new that it doesn't even have a Wikipedia page.

Now the reason Whole Foods sells it (or at least the reason I believe so) is that it has a social mission: to provide clean water throughout the world. For every pair that FreeWaters sells, one individual will be able to drink clean water for a year. Now I was mainly attracted by the style of the shoe, but their mission gave me the final edge to go ahead and buy the shoes.

This "social responsibility" of companies has been popularized by TOMS, the other shoe vendor you will find at Whole Foods (the only grocery store I know that will sell shoes but not Cinnamon Toast Crunch). For every purchase of a TOMS pair of shoes, the company pledges to donate one pair of shoes to someone who needs them.

TOMS shoes have surged in popularity. Almost every single girl I know has a pair, and so do some guys. In my opinion, without the social mission, the company would have not been able to see the success it sees. The marketing the company has done has been phenomenal. It truly is a win-win. The shoes by itself are a tad pricey (for the minimal nature of the shoe), but consumers feel justified when they know their efforts are going to help out someone in need. And plus, the shoes are significantly cheaper than let's say the new Nike Free Run. When debating whether to buy the Nike Free Run or TOMS for a new pair of casual shoes, the TOMS are cheaper and make the consumer feel good about themselves.

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