At the time of its SEC filing in early November 2013, Twitter had more than 232 million active monthly users, 53 million of which were in the United States. That makes Twitter a potentially powerful marketing tool -- if you know how to use it. So how can you leverage the popular 140-character social media site to drive more traffic to your business or website? Dozens of Twitter experts, marketing pros and business leaders who have used twitter followers buy to market their brands, products and services share their top 14 tips for how to successfully market your business on Twitter -- or employ Twitter as a marketing tool. "Make sure your company identity and voice are branded well," CEO a provider of social CRM. That means having a bio that tells people who you are and includes a link to your company website or a landing page -- and having "a consistent tone so that people clearly understand who you are and what you do." Get colleagues involved. "The first people to help build your brand should come internally," says Amanda Cohen, marketing coordinator. "Make sure your coworkers are following you on Twitter and tweeting, retweeting, engaging, etc." Tweet regularly. "Regular tweeting is a sign of an active, healthy profile," says Sandra Fathi, founder & president, Affect, a public relations and social media firm. "If you only tweet once a week, or once a month, you aren't keeping up with the Joneses [or the Twitter equivalent]. Worse, folks will forget about you," she says. "I recommend daily postings and engagement so that you are top of mind on a consistent basis," Fathi says. Just be sure you are tweeting relevant or useful information, content your followers will read, click on, retweet and/or favorite.
Your Twitter account and profile are the foundation of your Twitter experience. It’s your chance to tell your business story to the Twitter community. It is important that your Twitter presence have the same look and feel as your other online tools. This helps people identify your business and builds trust. Choose an account name and images consistent with your other online presences and your brand. Choose Your Twitter Username Nothing expresses your brand on Twitter more than your account username. This name appears next to all of your tweets, and is how people identify you on Twitter. Choose between your personal name (best for professional individuals) and your business name. Avoid using punctuation to keep your name easy to type on mobile devices. If your exact business name is not available, choose a similar name for consistency. buy twitter followers without following Profile Images Twitter uses two different images to represent your account. It’s important that you take advantage of both of these images to tell your business story. You upload these images under Profile in your account settings. Your Twitter profile photo is a square photo that appears next to every tweet you send. You can use either your company logo or your headshot for your profile photo. Note: Many small businesses use their business name for the account and a personal photo for the profile photo. This adds a personal touch to your Twitter account. Your Twitter profile header is a large background photo where you can tell a story about your business. Similar to the Facebook cover photo, your header photo appears at the top of your profile page. You can also customize the background that people see when they visit your Twitter account. You can create a graphic file so it matches your business branding. You upload this image under Design in your profile settings.
Fresh off my eleventh hour victory in buying Tynan.com, I turned my sights at my next vanity obsession, the @tynan Twitter username.
I was late on the Twitter train, and by the time I climbed aboard, @tynan was taken. I settled for @tynanbtyb, which made sense back when my site was called Better Than Your Boyfriend. Switching to Tynan.net made the old twitter name look sloppy.
The guy who registered it posted two tweets, the second of the two pondering how tTitter works. Apparently he never figured it out, because he didn't log in for two and a half years afterwards.
Twitter is the 'go-to' social media platform for many businesses and industries, and it is growing faster than most other networks. Having a twitter profile is now a vital component to most businesses, but just having a profile won't be any good. You can set up a profile and start tweeting out your musings on the ways of the world all you like, but unless you utilise it to it's potential, you will soon find yourself demotivated to continue updating it and won't have many followers.
Here is a few tips on setting yourself up to succeed on Twitter
1: Choose a sensible, memorable and logical handle
A handle is the term given to your twitter username - basically it will be @yourbusinessname. Try to think about this before you settle on a handle. You can change it at a later date, but a well thought out handle can improve your chances of getting off to a good start. If you are a business, then try to keep it as close to your actual business name as possible - this is because it will come up in search and it will also help people to remember your name when tweeting. Anything that positively relates to search is a good thing!
2: Make your profile picture relevant and clear