Ways to Use Twitter to Market Your Business

At the time of its SEC filing in early November 2013, Twitter had more than 232 million active monthly users, 53 million of which were in the United States. That makes Twitter a potentially powerful marketing tool -- if you know how to use it. So how can you leverage the popular 140-character social media site to drive more traffic to your business or website? Dozens of Twitter experts, marketing pros and business leaders who have used twitter followers buy to market their brands, products and services share their top 14 tips for how to successfully market your business on Twitter -- or employ Twitter as a marketing tool. "Make sure your company identity and voice are branded well," CEO a provider of social CRM. That means having a bio that tells people who you are and includes a link to your company website or a landing page -- and having "a consistent tone so that people clearly understand who you are and what you do." Get colleagues involved. "The first people to help build your brand should come internally," says Amanda Cohen, marketing coordinator. "Make sure your coworkers are following you on Twitter and tweeting, retweeting, engaging, etc." Tweet regularly. "Regular tweeting is a sign of an active, healthy profile," says Sandra Fathi, founder & president, Affect, a public relations and social media firm. "If you only tweet once a week, or once a month, you aren't keeping up with the Joneses [or the Twitter equivalent]. Worse, folks will forget about you," she says. "I recommend daily postings and engagement so that you are top of mind on a consistent basis," Fathi says. Just be sure you are tweeting relevant or useful information, content your followers will read, click on, retweet and/or favorite.

Present Your Brand

Your Twitter account and profile are the foundation of your Twitter experience. It’s your chance to tell your business story to the Twitter community. It is important that your Twitter presence have the same look and feel as your other online tools. This helps people identify your business and builds trust. Choose an account name and images consistent with your other online presences and your brand. Choose Your Twitter Username Nothing expresses your brand on Twitter more than your account username. This name appears next to all of your tweets, and is how people identify you on Twitter. Choose between your personal name (best for professional individuals) and your business name. Avoid using punctuation to keep your name easy to type on mobile devices. If your exact business name is not available, choose a similar name for consistency. buy twitter followers without following Profile Images Twitter uses two different images to represent your account. It’s important that you take advantage of both of these images to tell your business story. You upload these images under Profile in your account settings. Your Twitter profile photo is a square photo that appears next to every tweet you send. You can use either your company logo or your headshot for your profile photo. Note: Many small businesses use their business name for the account and a personal photo for the profile photo. This adds a personal touch to your Twitter account. Your Twitter profile header is a large background photo where you can tell a story about your business. Similar to the Facebook cover photo, your header photo appears at the top of your profile page. You can also customize the background that people see when they visit your Twitter account. You can create a graphic file so it matches your business branding. You upload this image under Design in your profile settings.