The modern age is becoming digitalised, meaning having a website is vital to growing your business. But having a website isn't enough by itself - it's easy for it to get lost best site to buy twitter followers under the heaps of other businesses scrambling to be noticed in Google. The key to succeeding is having a great SEO (Search Engine Optimisation) strategy. Here, Jack Reid of SEO specialists screamingfrog.co.uk gives his top 6 tips for businesses looking to improve their SEO on a budget.
Perform keyword research and get a better understanding what key phrases people use to find your products or services using Google's Keyword Tool. Think you will be able to rank for broad generic terms which receive thousands of monthly searches? Think again. Using the tool can bring up some promising niche areas for you to concentrate within. Try to target in your business niche and area, i.e. "hairdressers in Bristol". This will convert higher and you will have a better chance of reaching the first page or even top spot due to lower competition.
When using the Google Keyword Tool make sure you select [exact] match in the left column, click 'only show ideas closely related to my search terms' and change the search location to your target area. Type in some queries which are relevant and think you will want to target, then look at the local monthly search volume to give you an idea of what may work for you. If you're already running a PPC (pay per click) campaign, then analyse the data and let it drive what you target in SEO. Your analytics is also a very good place to get a better understanding, which leads us nicely onto the next point.
Google Analytics is a free tool you can use to monitor various metrics such as traffic to your site, traffic source, search engines used, key phrases used to get there, language, amongst a whole range of other items. Once you become more confident, you can have goals or e-commerce tracking set-up within your how do you buy twitter followers analytics. This tool is great and you can really learn a lot about what is and isn't working and how to adapt your site accordingly. Google also has Webmaster Tools, which is similar to Analytics, but will let you know certain things such as if you are blocking the search engines via robot.txt and retaining 404 errors. It also has average position tracking for search queries and will show you some links back to your site.
This may be thought of as a given, but having a website free from errors (or broken links) and pleasing aesthetically is critical. You should use the keyword research you have already performed, to include your target key phrases naturally into your site. Most importantly, pages should have relevant keyword focused 'Page Title' elements which should be under 65 characters ideally.
Something like "Your Brand | Relevant on Page Key Phrases" should work. "Meta Descriptions" should be under 156 characters and should include key phrases - which will become bold when they appear in the search results for the given search query. You can ignore the 'meta keywords' tag, it's simply not used by the search engines. Headings and copy should also include your key phrases naturally within paragraphs, but do not stuff the copy, focus on quality of content for the user and include where it makes sense. SEOmofo has a great SERP Snippet Tool to check how your pages will look in the Google search results.
Other websites linking to yours is vital in helping your website rank high on search engines. The more reputable the link, the more weight it carries with the search engines and the more visible you will become. So have a think about any relationships you may already have to get a link to your website, such as friends, suppliers, associations or trade bodies you may be part of. You can also consider local business directories and local news sites for quick wins. Try and get listed in all of these which should get you ranking for your brand name and possibly even some long tail specific results. Beenmentioned in the news or had a PR piece which news outlets may have picked up on? Make sure you are getting those links! SEOmoz's Fresh Web Explorer can be useful for this, as well as a having a look around a good old fashioned search engine after you type in your brand name. Follow up and ask for a link if you are not getting credited!
There are several things to consider when writing a new blog post that are surprisingly left out more so than not. If you follow these core fundamentals with every post, you'll increase the likelihood of success ten fold.
When blogging, the most important thing to do is write for people and not just the search engines alone. Google's algorithm has become far more sophisticated and keyword-stuffed content is not what they're after any more. The more socially powerful your content is, the better it will rank. In other words when people share your content and then your content is shared again, it becomes more and more relevant to Google and starts to rank better and better. However, there's another key to making a blog even more attractive to search engines, keep writing and publishing new content!
There will be times when updating the corporate blog is so low on your list of priorities that you just discard it but that's dangerous. Search engines want on-going, fresh content it keeps them coming back to your pages more often and gives greater visibility to any changes you make on your site. If you don't have time, ask another member of staff to contribute, or even occasionally use a professional blogger to create an article for you. If you allow your blog to slack off, the search engines and your readers will lose interest.
Always keep important keywords in mind throughout the content creation process and use them naturally. Use tools like Google's Keyword Tool and Wordtracker's Firefox Plugin to find keywords that are used frequently and include other keywords that are relevant to your main ones. If someone else is managing your SEO efforts, talk to them and find out what the longtail keywords being targeted are, usually the more specific and lengthy search terms. For example â€˜eye makeup for women' instead of just â€˜eye makeup'. Since you'll be writing about the industry anyway, these should flow seamlessly into your content.
Your headline, or post title, is just about the most important aspect of your article next to the HTML title. It's the hook that will entice the reader to click on the story, so be very careful of how you choose it. It should contain your main keyword in a very natural manner if possible. If you can't use your main keyword than try to use relevant keywords. Also make sure to always use h1, h2 or h3 headings with in your post. Inside your content, break up the post into sections and use subheadings, again in h2 or h3. It will be easier to use your keywords in these subheadings and it also breaks down the copy for your reader and makes it easier to digest.
This guide will take you through the basic steps of performing SEO on your website.
Keywords are the words that web surfers enter in search engines like Google, Yahoo! or Bing - with the probable intent of finding products to buy, useful information, news or things to entertain. You'll want to optimize your website for effective keywords that might bring you lots of targeted visitor traffic from the search engines.
Brainstorm broad terms that are related to your business, products and services. These words are going to build your keyword core that you will further use to create a list of keyword phrase combos to optimize your site for.
Good keyword tools:
Keyword suggestion tools