I talk to entrepreneurs who have ideas, and very often they ask what they should do first.
I've had the conversation enough now that I'm going to write a blog on it to give a much more detailed answer than I can in a 5 minute convo or a quick email.
The first thing I'd say is congrats, you have an idea. Not to be too crass here, but ideas are like sperm. They're required in order to bring your startup to life, but an idea alone isn't worth much. In fact, my first big piece of feedback is that your idea is for all intents and purposes valueless. Unseasoned entrepreneurs want to protect their ideas and not tell anyone about them. What I always say is this: If you really believe your idea is so valuable, then go try to sell it to someone. See how much anyone will pay you for it. Let the market tell you how valuable your idea is. If you can get $1MM for your idea, then you've just won the startup lottery and saved yourself from the really hard part: Executing on that idea. I'd sell ideas all day long if I could, but I've never been able to sell a single one -- not even for 1 cent (literally).
So just like sperm, ideas are bountiful and required for life, but they don't accomplish much on their own, and in fact from this point onward in this post I'm going to substitute the word 'sperm' for 'idea' just to drive my point home. And just like only a few dozen sperm reach their destination from millions initially, that's how it goes with ideas as you start to execute on them.
The second thing I'd suggest is you (life)hack together a prototype of your sperm. This doesn't mean the prototype has to be software based. For example, when I started a tech-based real estate brokerage in 2003, part of my model was to use technology to be more efficient, allowing me to give rebates to home buyers. My entire business model was based on establishing strong SEO, building a lead-gen CRM, getting a data feed of the MLS homes database, and lots of other things that would take tons of dev work.
So what's the first thing I did? I validated my assumptions. There was a Toll Brothers new construction showcase model home for prospective buyers. To get to that home, visitors had to make a left-hand turn from a busy street. I literally stood out on the street corner with a sign saying I'd give them a rebate if they used me to represent them. When the cars were stopped at the red left-hand turn light, I would walk up & down the row of cars, handing flyers to anyone who would roll their window down.
Once I proved there was indeed demand, I found the company that staked new construction home signs and I had them stake my rebate signs right next to them. (Funny enough, I initially met my wife when she called me off of one of those signs, looking to buy a house. We always say 'it must've been a sign'. So not only can you validate your startup sperm this way, but you might also find a life partner in the process!)
Even though my entire business model was based on creating strong tech, the first thing I did was validate that there was market demand for my business model. We ended up doing over 1,000 leads per month with a 300+ nationwide network of rebate agents called RebateReps, but it all started on that street corner.
So before you do anything else, hack a prototype, or even better, lifehack a way to validate demand before you spend your valuable time creating a solution looking for a problem.
The third thing I'd suggest is you go find a luminary in your field, and get him or her excited about your sperm. This will be much easier if you've done a great job with #2 above. Thought leaders in any category are constantly bombarded by people with really great sperm. But rarely -- rarely -- do people come forward with something more than sperm. In fact, the bar to shine in this area is so absurdly low that it's really embarrassing how easy it is to impress a thought leader. All you have to do is do something interesting. By definition, a thought leader will already be one of the most passionate people about a space you're interested in, so you don't have to convince this person that the space matters. All you have to do is make your sperm more interesting than all the other sperm out there.
So get a customer list of 100 people who have given you their credit cards #s because they already want what you're going to build so badly. Or hack together a prototype that does something in a way that nobody has ever done before. But above all just be interesting. Don't rely on your sperm alone. Y Combinator has this nailed -- here, for example, is the video of a prototype my brother Sam made of his sperm when he was applying to Y Combinator for his startup Divvyshot (a business he later sold to Facebook). He writes,
"This is a very early "proof of concept" that we threw together in a week. It was mainly for our YC application."
The fourth thing I'd suggest you do is apply to become part of an accelerator. Ideally Y Combinator, but 500 Startups, TechStars or others help as well. These programs are aptly termed accelerators because they'll help you turn your sperm into a reality much more quickly and with way less friction than you'll be able to on your own. If you get rejected from these programs because your sperm isn't good enough, that's a really good indicator that you have to go back and reevaluate your sperm and/or iterate on your prototypes a bit more.
If you can achieve these four steps, you'll be well on your way to turning your sperm into a startup that has a chance of success. Happy swimming.
I like your idea of 'lifehack' very much. I had to read your blog to figure out exactly what that meant.
I'm gonna go life hack. Thanks for the tip
As you've requested, I'm reaching out publicly to snag your attention.
1) This is a great post. In particular you wrote a hell of a headline.
2) I'm on part 2.5 of this process and approaching 3. I believe you actually might be the luminary I'm looking to connect with about our efforts on CentUp(.org). So it would be great to chat in more detail if you're open to it. I'ld be happy to do so in public (streamed) as well.
3) Nice haircut.
Getaround is a car sharing service like Zipcar, except that it uses people's private vehicles instead of a fleet. It's a bit like AirBnB for cars. Getaround is part of the "collaborative consumption" movement, which believes that if we could share things we don't use most of the time it would be better for us in a lot of ways. Sharing cars means less cars on the road, which means less pollution, and generally less "stuff."
I'd never used Getaround and a few weeks ago I was trying to figure out why. I pinged Jessica, one of the founders, and told her that what I'd realized was that I didn't want to have to go to someone's house and "borrow" their car. The thought of actually interacting with the owner of a car was awkward enough that it had kept me from trying the service.
Jessica told me about a new type of rental they now have called "Instant," where I can use the Getaround mobile app to rent a car instantly and unlock it with my phone, meaning I wouldn't have to meet the owner or wait for approval. (This dovetails really well into my recent blogs about the power of mobile and apps to transform businesses, and how Fortune 1000 CEOs are going to get fired for missing it.) Getaround Instant was exactly what I was looking for, so my brother-in-law Dal and I decided to give it a try.
I had a few hiccups that Getaround is still working through (for example, Getaround verifies a driver's driving history with the DMV in real-time, and since my last name has a hyphen in it, but the DMV doesn't account for hyphens, my rental request initially broke Getaround's booking system. But both Jessica and Matt were very proactive at resolving these speed bumps). Overall the process was incredibly smooth:
A HUGE congratulations to my brother Sam Odio, who just yesterday sold his startup, Divvyshot, to Facebook.
Sam has been working hard on Divvyshot for the past 2 years. He was initially funded by Paul Graham's Y Combinator fund (a micro-fund approach that I consider to be a new, and better, model of VC funding). In fact, here's an early video he and his friend John put together when applying for Y Combinator (only a prototype of the actual service existed at that point).
Sam and his team will be moving over to run and grow Facebook Photos. The most amazing part of all this to me personally is that Sam is now going to be able to affect the way 400 million Facebook users interact with one of the most popular features in Facebook. Just amazing.
You can read the articles on Mashable and Techcrunch by clicking on the images: