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Creating Non-Issues Creates Progress

It is generally in agreement that you can't predict or force change or opportunity, you just have to wait. Progress comes to those who wait. Or so they say. I would argue that there is an easier and faster way to spur progress and change. To create non-issues.

A non-issue is something that doesn't get in the way, something that almost everyone has, so it's not a burden or difficulty. I would say a big non-issue today, as opposed to previous times, is communication. Almost everyone has a phone, an email, even maybe social media accounts or websites. Being able to communicate is easy and doesn't bar or hamper anyone's endeavors. However, in comparison to say in 1950, when all you had were home phones or pay phones which weren't wireless and not exactly efficient, letters were slow, long distance calls were outrageously expensive and thus prohibitive, so, many people just kept in contact with people in their relative area. Look at now, now that communication is a non-issue. People can talk to anyone, anywhere, sometimes even for free. Send messages, pictures, videos, whatever your hearts desire. Businesses can grow easier, and tons of new jobs are created or better facilitated because of this. Why? Because they removed this as a barrier to action and made it something that anyone can access. This is an easy way to spur innovation and progress.

Here is another example. There are many nations now that have universal healthcare. The cost burden of healthcare and related services are very high in some places, and create a lock out to change. For example. If you have healthcare through your job, that is a great benefit, a needed security blanket. But, if you don't like that job, but want to pursue something else, there is an inherent risk of you losing that vital benefit. That's a big lock out. What if your company says it's too expensive, so, we are dropping the coverage. That's another big lock out. Now, flip the coin a bit. Say you are covered under universal health insurance no matter what you do. Now, this isn't a burden or barrier to you. You can freely move or act without this factoring into you decision. This can create more opportunities for you, business can grow faster or even more can start because this is now a non-issue.

This theory can be applied to life, society, anywhere. Rendering something a non-issue is fast way to grow because it allows for more freedom to act.

What are some non-issues you have encountered? Maybe there are some things that you wish would become non-issues?

How to Build an Audience, With Lee Schneider

On SEBASTIAN MARSHALL

Today, we bring you a veteran creative producer -- learning from his father who was a television executive back when the few networks reigned supreme, Lee Schneider has intense insights from his career in journalism, writing, documentary production, and entrepreneurship. You can find him at his Digital Fundraising School, and he's doing a GiveGetWin deal focused on key insights for creative producers on making high-quality content, building an audience, and earning a living from your art and passion.

How To Build An Audience, insights from Lee Schneider as told to Sebastian Marshall

I started in words even though I was writing for picture. I was a newspaper reporter and writer for TV shows… on TV, I wrote the introductions, intros, and outros.

I wrote for a newspaper in Texas and for A&E. This started teaching me the relationship between words and pictures. I went to writing for local television and Good Morning America. I learned how to write fast and how to write in a big noisy room, and how to write for picture. This is a key thing, the relationship between pictures and words. They get stronger as they relate, words and pictures, and sounds.

That led me to working for news magazines like Dateline NBC and a magazine for Fox, Frontpage. I was producing stories in the 8-10 minute range, and telling a story in that range of time is a very different animal than telling a story in 20 seconds like you would for a news broadcast. That led to longer form stuff; after Dateline NBC, I did Biography for A&E and started my own company doing hour-long documentaries for the Learning Channel, History Channel, and others.

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