Exclusive: Georgia Hardinge
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Young, beautiful, talented and making a name in the world of fashion like no other -Georgia Hardinge has ensured her signature style encompassing sculptural prints, 3D/2D prints and architectural silhouettes have stood out from the crowd.
Her unique designs have been lapped up by celebrities and artists all over the globe and it doesn't stop there. As a British Designer she has gained notoriety in collaborating with huge brands such as Victoria Secret, Lancome and notably, River Island.
Yes, the High Street have finally allowed everyone to have a little piece of 'Hardinge' in their wardrobe – and about time I hear you say… Inquisitive as ever, A-L wanted to find out more about Georgia, her inspirational ideas behind the catwalk and her future plans.
When did you know you wanted to pursue a career in fashion?
Ever since I was young I have always been interested in art and sculpture and before I started university I realised that translating this into clothing was a unique way to express my creativity.
You recently won the Best Fashion Award 2013 Berlin Fashion Film Festival. Tell us more about this?
It is an amazing achievement to win the Best Fashion Award at the Berlin Fashion Film Festival last year. Unfortunately I couldn't attend the festival myself, as I was too busy with the new collection. Alex Turvey, the director, went to Berlin for the ceremony and won a second award for the film in Best Cinematography. I am so happy with the outcome of the film itself. We made a 1000 meter dress, which covered the entire stage and blended in with the set design we filmed in. The dress and set design really bring across that the film was inspired by H. R. Giger, the set designer/ sculptor.
You have many celebrity admirers who adore your work including Lady Gaga, Jessie J and Alicia Keys to name but a few. How does this make you feel?
It feels great to have someone interested in your brand in itself and having these great artists wear them is such a great reward after a lot of hard work in the studio. It makes it all worth while!
What's in store for 2014?
In terms of design, we continue to experiment with sculptures and pleating techniques, so there will be a lot of bespoke sculpture pleating going on in the AW2014 collection. We are very excited about the shapes and colours, which are also reflected in the print design. In terms of the business we are working on building a strong international retail presence and would love to start showing the collection in even more places.
Tell us more about your collaboration with River Island?
River Island was probably my favorite collaboration to date. I was able to work with so many talented people and work along side departments that I have never worked with before. I have a small studio in North London and being able to work with different departments on design, sales, pattern and buying was a real treat. I learned a great deal.
Your signature style is described as avant-garde yet wearable aesthetic. How do you like to make women feel in your clothes?
I like to make a woman feel confident. When working on collections I always make clothes to flatter the female silhouette, using diagonal lines in the print to give a woman an hour glass shape.
What most inspires you before you create a collection?
At the start of every collection I make paper shapes and the transform them into pleats. Then I create a concept around it and it all flows from there. It's quite spontaneous at the start but I think it's important to feel free when you’re in front of a white canvas. 8. Is there any advice you would give anyone who wants to be a fashion designer? Find your unique aesthetic and be prepared to work hard.
Find out more about Georgia Hardinge here.</p>